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"The field of digital marketing is amazingly dynamic, vertical, and scrollable" - Meet Digital Advertising lecturer, Tatiana Basheleishvili

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Who knows how many times you’ll need to scroll down your mobile screen to read all the information about Tatiana Basheleishvili’s work experience? You might ask – why should you be interested in her experience?

 

Before I answer, let us ask you: Do you love novelties, experiments, and numbers? Can you focus on details, develop strategic plans to achieve goals, and do all this creatively? If so, then follow us. What you’ll learn about Digital Advertising lecturer Tatiana Basheleishvili will probably interest you.

Have you heard of ZARA, Sheraton, Lavazza, Lenovo, Galleria Tbilisi, Avon, Wolt, KFC, and Miniso, including Georgian startups Carfest and Lunchoba? This is a list of companies Tatiana has collaborated with. She also held the position of digital media planner at Redberry and led the Growth Marketing department. Currently, she holds the position of co-founder and executive director of her own founded company, HURO.

 

Gaining experience and career development is a process that starts with one point, which then transforms into a result. The answer to the question of where this started in Tatiana’s case is one-worded and simple: “Admiration”

 

“Everything started with admiration for those people who simply loved their work.

Even during university, I was always greatly inspired by listening to those practitioner lecturers who are in love with their work and don't spare effort in sharing the fundamental knowledge necessary for this work to multiply this love."

We don’t know how convincing this sounds, but this simple reason became the basis for her to participate in a program like Digital Advertising.

 

Digital Advertising

14 Lecture | 42 Hour| 7 Week
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"The field of digital marketing is amazingly dynamic, vertical, and scrollable. The goal of digital marketers is to make people stop their finger for at least a few seconds during the daily vertical scrolling process in the red ocean of digital auctioneers. It is these few seconds that are critical in the relationship between the consumer and the brand and determine the future development of events."

 

Your interest and love for this field is fundamental, but not sufficient – you may be creative, innovative, and have a budget, but you’ll agree that every type of resource needs effective management.

"Creativity cannot be complete if it is placed incorrectly, and also the source of creativity is often in the possibilities of placement."

 

Tatiana explains that advertising is not an end in itself – it is a mechanism with its own content and context, aimed at one goal, and you need a strategy to reach this goal.

 

 

Digital Advertising is a course that will give you all the necessary theoretical and practical knowledge to help you plan, launch, monitor, analyze, and optimize effective advertising. The course consists of a theoretical part, which also includes practical assignments, which will ultimately allow you to transform your knowledge into practice and gain experience.

 

Moreover, Tbilisi School of Communication has an Alumni Club, in which every graduate is automatically enrolled after completing the program. The club provides support for the career development of every graduate. It offers them exclusive job opportunities and internships in partner companies.

 

5.7 billion people in the world use the internet, so roughly speaking, there are 4 billion 660 million potential users in this field. According to Tatiana, this is a competitive space where the principle of measurability of placed advertising works – based on numbers, you can evaluate each marketing initiative and translate it into business results. Develop and refine your own strategy and tactics, like a signature that belongs only to you.

"It is the digital placer who sees these seemingly small differences and finds opportunities where others will never see. Optimal finding is the result of experiments on formats, platforms, audiences."

Interesting, isn’t it? The skills acquired in the Digital Advertising program will allow you to give free rein to your creativity and effectively use the resources invested in its realization. Join us on the Digital Advertising course!

 
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