AI in Content Creation

  • 10.0 Rate

  • 10 Lecture

  • 25 hours

  • 5 Weeks

Artificial Intelligence (AI) is actively transforming content creation and marketing processes. In today’s fast-changing digital environment, using AI has become not just beneficial, but essential. It significantly reduces the time spent on content creation, expands creative possibilities, and enables better personalization and optimization of content.

AI tools simplify both the ideation and execution phases. During the course, participants will learn how to quickly and efficiently create photo and video content using various AI tools.

Upon successful completion of the course, the student will receive a bilingual certificate.

Outcome

Skills Acquired: Poe; Recraft.ai; Midjourney; Stable Diffusion; Runway; Pika; LoRA.

  • Prompt Engineering: Communicate with AI effectively and provide precise instructions to generate text and visual content;

  • Strategic Content Creation: Use AI for market research, competitor analysis, and building content strategies;

  • Visual Identity Design: Generate logos, brand colors, fonts, and other brand assets;

  • Photo & Video Generation: Create unique images, illustrations, short videos, and animations for any idea;

  • Workflow Optimization: Combine different AI tools (e.g., Poe, Recraft, Runway) to manage complex projects efficiently;

  • Ethical & Legal Awareness: Understand copyright, legal, and ethical considerations when creating AI-generated content for commercial purposes;

  • Identify and select appropriate AI tools for specific creative or business objectives.

Jan 29 1400₾

Mon-Thu | 19:00-21:30

Split your payment
TBC installment
BOG installment

Who is this course for?

Marketers & Content Creators

Ideal for content creators, social media managers, and digital marketing professionals who want to easily and quickly generate personalized photo and video content;

Small Business Owners

who want to create high-quality, effective content for their brand or company quickly and cost-effectively, without prior knowledge or access to specialized tools;

Individuals who are interested in Design & Technologies

For individuals who want to experiment with photo and video manipulation using AI tools and create compelling visual content.

Program includes

Alumni Club

Exclusive membership of Alumni Club where you will get career advises and offers.

Work Based Learning

The course includes practice-based learning, including assignments/exercises and individual projects.

Bilingual Certification

Upon successful completion of the course, students will receive a bilingual certificate.

Graduate feedback

10.0 Rate

Syllabus

Evolution of Generative AI
How AI transforms content creation: practical marketing, design & media examples
Key platforms and tools used in the course
Categories of AI tools (text, photo, video, audio)
Capabilities & limitations of AI
What is a prompt? Components of a good prompt (clarity, context, purpose, format, tone, role-playing)
Differences between prompting text models and visual models
How language models (LLMs) work; their applications
Visual, audio, and video models: how they work & terminology (Text2Image, Image2Video, etc.)
Types of visual models: classical vs. instruction-based
Introduction to Poe.com
Deep document analysis
Role assignment for models
Generating different text types: social posts, blog articles, scripts, presentations
Building structures: outlines for presentations, scripts, reports
Alternative uses of language models (No-code apps, HTML docs, presentations)
Introduction to Recraft.ai
How classical photo models work
Parameters & terminology (seed, sampling steps, inpainting, etc.)
Anatomy of a good visual prompt: subject, style/medium, composition, atmosphere
Composition control: directing the scene (camera angles, lighting, style)
Instruction-based photo models
The new era of photo models: how they change traditional approaches
Extracting & refining prompts from photos
Character creation & identity consistency
Supporting tools: upscaling, restoration, face correction, 3D generation, talking heads

Pick your suitable time

Lecturers

John Kvezereli

AI in Graphic Design

John Kvezereli

AI in Graphic Design

Joni has 8 years of experience in digital design. For the past 4 years, he has been actively exploring various AI tools and, through them, implementing new working methods in both his personal and professional activities. In parallel, Joni held a leading design position at the creative agency Redberry, where he created and generated content using AI tools for numerous Georgian and international brands. Among his many projects is Georgia’s first AI-generated postage stamp for Georgian Post, which won an Ad Black Sea award. Currently, Joni works on freelance projects in both design and AI directions.

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FAQs for this course

A: Must have a subscription of Poe & Recraft.ai.
A: At the end of each course, there is a practical final exam, where students are evaluated on a 100-point system, and the passing score is 51.

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