Live-onlineAI in Content Creation
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5.0 Rate
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12 Lecture
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36 hours hours
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6 Weeks
Artificial Intelligence (AI) is actively transforming content creation and marketing processes. In today’s fast-changing digital environment, using AI has become not just beneficial, but essential. It significantly reduces the time spent on content creation, expands creative possibilities, and enables better personalization and optimization of content.
AI tools simplify both the ideation and execution phases. During the course, participants will learn how to quickly and efficiently create photo and video content using various AI tools.
Upon successful completion of the course, the student will receive a bilingual certificate.
Outcome
Skills Acquired: Poe; Recraft.ai; Midjourney; Stable Diffusion; Runway; Pika.
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Create and generate various types of digital content (text, photo, video) using different AI platforms;
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Develop and refine effective prompts for achieving specific visual and textual outcomes;
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Strategically integrate AI tools into creative and marketing workflows;
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Generate ideas, develop content strategy elements, and conduct basic research with AI;
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Perform basic editing of AI-generated visual material, ensure stylistic consistency, and enhance details;
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Critically assess ethical concerns related to AI-generated content;
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Identify and select appropriate AI tools for specific creative or business objectives.
Mon-Thu | 20:00-23:00
Tue-Fri | 20:00-23:00
Mon-Thu | 20:00-23:00
TBC installment
BOG installment
Who is this course for?
Marketers & Content Creators
Ideal for content creators, social media managers, and digital marketing professionals who want to easily and quickly generate personalized photo and video content;
Small Business Owners
who want to create high-quality, effective content for their brand or company quickly and cost-effectively, without prior knowledge or access to specialized tools;
Individuals who are interested in Design & Technologies
For individuals who want to experiment with photo and video manipulation using AI tools and create compelling visual content.
Program includes
Alumni Club
Exclusive membership of Alumni Club where you will get career advises and offers.
Work Based Learning
The course includes practice-based learning, including assignments/exercises and individual projects.
Bilingual Certification
Upon successful completion of the course, students will receive a bilingual certificate.
Graduate feedback
Ilia Kobakhidze
AI in Graphic Design
My prior experience in design helped me develop the skills and manage processes effectively to achieve desired outcomes in this field. I am now actively applying the knowledge I gained both at work and in personal projects. It has enabled me to achieve more creative and impressive results in a much shorter time than before. I believe that deepening my knowledge in AI was an essential step for advancing my career.
ქეთა გოგიტიძე
AI in Graphic Design
I must admit that I was initially scared, as there was a lot of information to take in, but the instructor's involvement, along with the practical tasks during the course, made it much easier to absorb the material. I believe I will use the knowledge and experience I gained exactly for the purpose I chose this course: to simplify and improve my daily tasks, which have become more interesting because now I won't need to take designs from stock, but can independently create the visuals I need.
Ani Mikaia
AI in Graphic Design
I am very satisfied with the course; it has made my work much more diverse. It helps me save time and improve the quality of my output. The course is excellent for learning the basics, and now I am independently working to develop further and find my direction in this field. The instructor was always ready to assist us and answer our questions.
Keti Karitchashvili
AI in Graphic Design
Tbilisi School of Communication is exactly the place where, after completing a course, you can create your dream illustrations without unnecessary effort. "Less is more" — these words by Mies van der Rohe perfectly describe the AI Graphic Design course, where the brilliance of teaching lies in its simplicity.
Diana Arzumanova
AI in Graphic Design
This course was a true revelation for me! It greatly helped me open new horizons and showed me that nothing is impossible when you learn to use the right tools and programs effectively. After completing the course, I feel more confident when starting new projects. I highly recommend it to anyone interested in innovation and progress!
Tsisia Abazadze
AI in Graphic Design
After setting a goal to deepen my understanding of AI, I actively began searching for relevant courses, both within Georgia and on international online platforms. commschool offered exactly what I was most interested in—using artificial intelligence in graphic design. The course met my expectations by providing foundational knowledge that I can further develop through practice and experience. The most valuable part was the instructor's approach and their genuine desire to share their knowledge with us. They were always ready to answer our questions and provide the necessary support. During the course, I improved my skills in working with AI tools and learned how to use them effectively.
Tekla Todria
AI in Graphic Design
My perception of AI's capabilities changed radically after this course. I discovered many more tools, techniques, and methods for generating visuals. I’m already applying the knowledge I gained in practice, and I believe this is a great step forward for the next stage of my career. It’s especially helpful in completing projects more efficiently and saving time.
Ilia Kobakhidze
AI in Graphic Design
My prior experience in design helped me develop the skills and manage processes effectively to achieve desired outcomes in this field. I am now actively applying the knowledge I gained both at work and in personal projects. It has enabled me to achieve more creative and impressive results in a much shorter time than before. I believe that deepening my knowledge in AI was an essential step for advancing my career.
ქეთა გოგიტიძე
AI in Graphic Design
I must admit that I was initially scared, as there was a lot of information to take in, but the instructor's involvement, along with the practical tasks during the course, made it much easier to absorb the material. I believe I will use the knowledge and experience I gained exactly for the purpose I chose this course: to simplify and improve my daily tasks, which have become more interesting because now I won't need to take designs from stock, but can independently create the visuals I need.
Ani Mikaia
AI in Graphic Design
I am very satisfied with the course; it has made my work much more diverse. It helps me save time and improve the quality of my output. The course is excellent for learning the basics, and now I am independently working to develop further and find my direction in this field. The instructor was always ready to assist us and answer our questions.
Keti Karitchashvili
AI in Graphic Design
Tbilisi School of Communication is exactly the place where, after completing a course, you can create your dream illustrations without unnecessary effort. "Less is more" — these words by Mies van der Rohe perfectly describe the AI Graphic Design course, where the brilliance of teaching lies in its simplicity.
Syllabus
How AI changes content creation (ideas, automation, personalization)
Use cases: marketing, design, media, and more
Types of AI tools (text, photo, video, audio)
Capabilities and limitations of AI
Practical Assignment
Visual AI (Image Generators): how AI “draws” images from text
Key concepts: Text-to-Image, Image-to-Image, Negative Prompt
Essential terms: Prompt, Upscaling, Inpainting, Outpainting, Style Transfer
Practical Assignment
Recraft.ai: interface, vector vs raster generation, using styles/components, color control
Workflow: Idea in Poe → Visual in Recraft → Refinement
Export and sharing: formats (SVG, PNG), quality, licensing
Practical Assignment
Prompt building: from simple to complex, adding detail, using parameters (e.g., --ar)
Differences between prompts for text vs images
Common mistakes and importance of negative prompts
Practical Assignment
Improving results: iteration, changing parameters, role of seeds
Maintaining style: keywords, reference images, character consistency challenges
Building and organizing your prompt library
Practical Assignment
Pick your suitable time
Lecturers
John Kvezereli
AI in Graphic Design
John Kvezereli
AI in Graphic Design
Joni has 8 years of experience in digital design. For the past 4 years, he has been actively exploring various AI tools and, through them, implementing new working methods in both his personal and professional activities. In parallel, Joni held a leading design position at the creative agency Redberry, where he created and generated content using AI tools for numerous Georgian and international brands. Among his many projects is Georgia’s first AI-generated postage stamp for Georgian Post, which won an Ad Black Sea award. Currently, Joni works on freelance projects in both design and AI directions.
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AI in Graphic Design - Explore the Portfolio of Course Instructor John Kvezereli
ასე რომ, თუ მზად ხარ, ტექნოლოგიური სფეროს N1 მაღალანაზღაურებად პროფესიას დაეუფლო, Commschool-ში გელოდებით. გამოიყენე ეს შესაძლებლობა და შემოგვიერთდი მონაცემთა ანალიტიკის კურსზე!ასე რომ, თუ მზად ხარ, ტექნოლოგიური სფეროს N1 მაღალანაზღაურებად პროფესიას დაეუფლო, Commschool-ში გელოდებით. გამოიყენე ეს შესაძლებლობა და შემოგვიერთდი მონაცემთა ანალიტიკის კურსზე! Artificial Intelligence (AI) is gradually establishing itself in every field, helping people solve simple tasks quickly, allowing them to use their time more effectively. As a result, knowledge of AI tools has become one of the most important and necessary skills in the labor market. AI has also entered the creative field, offering intriguing opportunities in graphic design by reducing the time spent on labor-intensive and routine tasks, thus giving more time for creative thinking. Given these trends, we’ve developed a new course at Commschool—AI in Graphic Design—led by Joni Kvezereli. Check out the blog and discover the prospects for integrating artificial intelligence into graphic design. Joni's career started in film directing—he has always been interested in visual work and observing how art affects people. His first work experience was in an advertising agency, where he learned more about how to consider customer needs and desires and realize ideas. Seeking more independence and creative freedom, Joni began freelancing. This path gave him the opportunity to work on various projects, helping him refine his skills and develop his unique style. Later, Joni’s interest shifted toward graphic design. Since childhood, he has been fascinated by visual art and its creative processes. He was always drawing, creating, and searching for new ways to better express his ideas. Currently, he works at Redberry, while also pursuing his passion for using AI in visual art. AI in Everyday Work Since primitive models for generating visuals first appeared on the market around 2018-2019, the use of AI has become part of Joni’s daily work. As children, we all probably dreamed of abstract tools that would allow us to easily bring our ideas or visual concepts to paper. This childhood dream became a reality when I first generated an image that was 200 by 200 pixels. It was almost impossible to make out what was depicted, but it was clear that, with a bit more refinement, these tools would become far more important than they first appeared. Joni started by using Stable Diffusion and other AI tools that allowed for the automatic generation and modification of visual materials. Initially, it was just an attempt to understand how these technologies could be used in design. Over time, he noticed that AI tools not only simplified the work process but significantly improved results, leaving more time for creative thinking. He successfully applied AI in a particularly interesting Georgian project. Joni created the first AI-generated postage stamp for Georgian Post using Stable Diffusion. The challenge of the project was to synthesize existing visuals to create something new, a task that is difficult even with the tools available on the market. AI in Graphic Design 8 Lectures | 24 Hours | 4 Weeks syllabus Reddit is one of the best places where I read about AI technologies and participate in discussions. From there, I often get important information that helps me understand how others are using AI technologies and how I can apply these approaches in my work process. YouTube, Pinterest, Behance, Reddit—these are the platforms Joni turns to for inspiration. He believes that there are limitless resources around us that we sometimes fail to see. The sources of inspiration are boundless if you search for them properly. It’s important to seek references everywhere—in museums, nature, architecture, and everyday life. Why AI in Graphic Design Has Become Necessary As Joni notes, the need to use AI in graphic design arose for several key reasons:Time and Efficiency: Design processes often require a lot of time and effort, especially for detailed work. AI tools automate these processes, allowing designers to save time and resources and complete tasks more efficiently.Improved Quality: AI enables the creation of visual materials with higher quality. AI technologies ensure the production of precise and detailed works, increasing the professionalism and quality of designers' output.Expanded Creativity: AI tools allow designers to create new and unique visual ideas that might be difficult or labor-intensive using traditional methods, especially during brainstorming when testing every possible option. This enhances designers' creativity and innovation.Inspiration Source: AI can generate a variety of visual content, providing designers with inspiration and ideas for new projects. These technologies help discover new styles and techniques.It’s important to remember that AI is a tool that, without our ideas, is just empty code. Therefore, learning design principles and mastering working methods is essential for choosing the right tools. უნდა გვახსოვდეს, რომ AI არის ხელსაწყო რომელიც ჩვენი იდეების გარეშე უბრალოდ ცარიელი კოდია. ამიტომაც უფრო მეტად მნიშვნელოვანია, რომ ისწავლო დიზაინის პრინციპები, მუშაობის მეთოდები და მათი სწორად შერჩევა. AI Tools in Graphic Design One of the leading tools in the field of generative AI is Stable Diffusion, which has various functions. Stable Diffusion allows for the creation of high-quality and detailed visual images and patterns, offering an unlimited degree of control over the visuals that other AI tools do not provide. It can process both photos and graphic images, standing out for its fast and efficient algorithms that facilitate process automation and optimization. It’s best to start using Stable Diffusion by learning its basic functions and practical examples. To use this tool effectively, you need to understand its interface and capabilities. Since Stable Diffusion is a versatile and flexible tool, you can begin with basic features like image generation, quality enhancement, concept creation, manipulation, and more. AI tools give designers the opportunity to try new techniques and styles, which enhances their professional development and creativity. By simplifying collaborative opportunities, AI facilitates teamwork, leading to more diverse and innovative work. Thus, AI tools not only do not limit but significantly enhance designers’ creativity, raising their work to a higher level. AI tools truly boost designers' creativity. First and foremost, by automating tasks, they save time and resources, allowing designers to dedicate more energy to the creative process. AI technologies also provide sources of inspiration, generating unique ideas and encouraging the discovery of new directions. They make it easier to complete complex and challenging tasks, enabling designers to take on more ambitious projects. AI in Graphic Design - About the Course As mentioned, at Commschool you can discover a new course that will serve as a guide for graphic designers on how to incorporate AI into their work. According to Joni, the course will be highly practical and intensive, helping students acquire the skills to use AI technologies in graphic design. The program includes both theoretical and practical parts, allowing participants to apply the theoretical foundations to real projects. Throughout the course, you will be introduced to the basic theoretical concepts of AI and graphic design. You’ll learn how AI tools work, such as how Stable Diffusion functions and how you can use it in design. You’ll work on real briefs and projects focused on developing various design skills. You will create visual materials such as posters, logos, social media posts, etc. Each project will be based on a real brief, giving you a better understanding of how AI tools function in a practical setting. In my opinion, by the end of the course, participants will have the ability to navigate the AI world independently. They will easily complete repetitive and tedious tasks, leaving more time for learning and developing creative skills. Here are some YouTube channels recommended by Joni, where you can find interesting information about AI and graphic design:Two Minute Papers – A channel that presents the latest research and achievements in AI and technology in a simple and understandable format.The Futur – A channel focused on design, marketing, and creativity, often discussing the use of AI in these fields. If you work in graphic design and want to integrate AI into your work, this course is for you. Be sure to take advantage of this opportunity and join us at Commschool! Join Us
What is Graphic Design?
Graphic design is a profession that uses visual images to convey ideas and main messages to a target audience. You'll encounter this form of communication everywhere in the digital era today - on billboards, product packaging, or mobile applications. Using various techniques and principles, graphic imagery can have a significant impact on our perceptions, emotions, and decisions.Companies connect with their customers through graphic designers. Using text, design, and photographs, they advertise and sell their products and create brand identity. In other words, this field combines art and business, creative process and commercial goals. If you're interested in graphic design and want to develop in this direction, you've come to the right place. Read the blog where I'll tell you more about this direction and introduce you to the diverse career opportunities this field offers. What elements does graphic design consist of? The elements and principles of graphic design include line, color, shape, space, texture, typography, scale, dominance, and balance. Their unity creates a visually striking and attractive image that effectively conveys the main message.Line - It's a component of almost every design and comes in various forms: straight, curved, long, short, narrow, thick... It helps to divide space, as well as to draw attention in a specific direction.Color - It can be said that it's the most important and obvious, most easily noticeable part of the design. It can make an immediate impression because everyone notices and perceives it. Color can be used as a background or in an element (line, shape, text). It creates emotion and character. For example, green is associated with nature, while yellow can evoke positive emotions.Shape - A combination of lines such as circle, triangle, square, rectangle, and other abstract forms. You'll encounter at least one in every design. Like colors, shapes also evoke different associations in people. For example, a circle expresses unity, while a square expresses structure. The color, style, background, and outline of a shape can influence human perception.Space - White or negative space in graphic design refers to the empty space left around or within shapes. It's given great importance because it simplifies and improves the perception of the work for the human eye.Texture - Different materials are now often used in design: paper, stone, concrete, brick, fabric. With these, you can create diverse and interesting three-dimensional images.Typography - When working with text, a graphic designer should consider two factors and the relationship between them: what the text says and how it looks. Typography is the arrangement of text in such a way that it's easy to understand, perceive, and attractive. In this case too, different fonts evoke different emotions. Therefore, it's necessary to choose it correctly to have a strong visual effect on the viewer.Scale - It's used to create visual hierarchy, which makes the image more dynamic. With it, you can more clearly highlight important information and emphasize them.Dominance - Highlighting a part of the design. Outline, contrast, isolation, and other techniques are used for this.Balance - A balanced design leaves a sense of stability, while an unbalanced one can have a dynamic effect. Balance is achieved by correct placement of shapes, colors, lines, and other elements. Harmony - It's one of the main goals of a graphic designer. Good design means that each component of it complements each other and together they effectively fulfill their purpose. However, if everything is similar to each other, the design can turn out monotonous and boring. To avoid this, it's important to maintain a balance between harmony and contrast. What types of graphic design exist? There are different types of graphic and UX design and specializations. Each requires different techniques and skills.Visual Identity (Branding) - This direction works on the visual side of the brand. Its goal is to convey the company's identity using photographs, shapes, and colors. Graphic designers working in this direction create logos, typography, color palettes, images that express the brand. They also develop guidelines, recommendations to ensure identity is protected in any form of use.Marketing and Advertising - Used to sell services and products to create different types of advertising. For example, posters, billboards, flyers, catalogs, packaging, or digital advertising (video, social network post). Designers working in this direction create graphics for marketing strategies and campaigns. They create designs for the target audience, so they need to understand well how the product sells and how to attract consumers' attention.Web Design - Planning and creating the design, structure, and scheme of websites. It focuses on the external side and user experience (UX). Web designers use various visual elements (text, photo, graphics, video) to create easily usable websites for users. Web design is closely related to UX and UI design.Publishing - Selection of typography and art samples (from photography, illustrations, graphic works) for publications. A graphic designer working in this direction works on the visual side of books, newspapers, magazines, and catalogs. They need to know how to use colors effectively, as well as printing and digital publications.Packaging - Packaging not only protects the item, but it's also an important marketing tool. Graphic designers create the model and print-ready file. They need to know well how the printing process works, industrial design and production. They should actively study existing trends, their competitors' strategies to stand out for consumers in this regard.Motion Graphic Design - It's a new direction in graphic design, but rapidly growing and in demand. It creates moving graphics: animations, video games, trailers, credits.Environmental, Interior - It's a multidisciplinary direction that combines graphic, architectural, industrial, interior, and landscape design. It connects people with the environment. Generally, designers working in this direction have knowledge and experience in graphic design and architecture. They may work on public transportation schemes, navigation, retail interior, office setup, and branding. Illustration - Graphic artists create original works using media and various techniques. Most of them have experience studying/working in drawing, animation, or architecture. They collaborate with writers, editors, marketers, and other specialists. What's the difference between UX design and graphic design? A graphic designer takes care of the external side of the product, while a UX designer focuses on the users' experience of using the product. They have many common elements, but there are also significant differences.The goal of graphic design is to create visually attractive products that contain certain information and appeal. It focuses on branding, typography, composition and works on various marketing materials (logo, advertising, flyer, packaging, animation).As for UX design, it includes graphic design, but it works directly on the final product. Its goal is to increase user satisfaction by improving the use, accessibility, and interaction with the product. A UX designer's activities include research, prototyping, and testing. Representatives of these two directions work together and often perform similar tasks. Therefore, it's easy to change positions and move from graphic design to UX design or vice versa, as designers possess the skills necessary for both jobs. What are the advantages of graphic design? It's beneficial for a company to care about the direction of graphic design for various reasons:Brand Recognition - A graphic designer helps the company create/choose the right logo, photographs, graphics. This ensures brand unity in all directions, on various channels that it uses to interact with customers. Think of any successful company and consider how big a role graphic design plays in its branding.Visual Communication - In addition to creating brand identity, graphic design is an important tool for communicating with customers. A photo or text alone cannot convey the message as effectively as graphic design. Therefore, a graphic designer helps the company search for those creative ways that will help them convey the desired information to the target audience. Increased Sales and Competitive Position - Good graphic design makes the company more visible in the market. This is reflected in increased sales and, consequently, revenue. Graphic design has a big impact on consumer behavior, so it really helps the company achieve commercial goals. As you can see, a graphic designer has one of the most important and responsible duties in the company's success. Plus, they receive quite good compensation for this. Therefore, if you're interested in the field of design and want to learn it from scratch, I recommend you join our Graphic Design For Beginners course. The program is built on practice-based teaching methods. Here you'll learn to set up design technically, stylistically, and content-wise, create visuals for brands, properly plan design projects. And if you create the best individual project among graduates, you'll undergo a guaranteed internship at a Commschool partner company!So, get acquainted with the course syllabus in more detail and join us at Commschool! Learn More
What is Stable Diffusion and How is it Used in Graphic Design?
Stable Diffusion is a deep learning tool created by Stability AI in 2022 that transforms text into photographs. More specifically, it generates a detailed description of an image provided by the user. It can also be used for graphic processing of existing photographs. This tool is accessible to everyone. This program is constantly evolving and its capabilities are improving - the photographs generated based on text are becoming more and more realistic. In this blog, I'll tell you how Stable Diffusion works, what possibilities it offers for designers, and what limitations it has. The Importance of Stable Diffusion Stable Diffusion is public and accessible to anyone. You can easily download and use it on various devices. Thus, it's no longer necessary to use large technological platforms to conduct experiments and create art samples with the help of artificial intelligence. How Does Stable Diffusion Work? Stable Diffusion uses a convolutional autoencoder network with an embedded transformer-based encoding system. Manipulations on photographs are done using Gaussian noise. The generation process looks like this: the encoder takes an image X and encodes it into a latent vector. Then Gaussian noise is added to it, which changes the existing vector. Next, the vector is decoded. The decoder tries to remove the Gaussian noise and restore the original image X. When encoding text, the program transforms the provided text into a latent description, which is then linked together and transformed into the corresponding dimension. As a result, it becomes possible to create a relevant photograph based on the text. In the process of creating samples, the vector feeds the decoder, which removes noise from each of them. This way, the quality of the photograph increases and its resolution becomes 1024×1024. What Capabilities Does Stable Diffusion Have? This program can create new photographs based on the text provided to it. It includes a description of what elements the photograph should consist of. It's also possible to recreate existing photographs and add described elements. This process is called "guided photo synthesis". The program allows you to combine elements of two or more photographs into one photo. Examples of Using Stable Diffusion Due to its versatile capabilities, you'll encounter this program in many fields:Digital Media: It's actively used to create sketches, illustrations, or storyboards. It enables cost reduction in the content creation process. Product Design: Fashion designers use the program to create new prints, silhouettes, or color variations. They describe an imaginary product and create its 3D models. This accelerates the early stages of idea formation. Marketing and Advertising: Marketers use the program to create product photographs, life scenes, and social media posts. AI-generated photos reduce photography costs and provide unlimited content production. Science and Medicine: Researchers provide AI with detailed descriptions of chemical compounds, genomes, molecules, and diseases to visualize data and models. This helps them discover new scientific conclusions. In medicine, it's used to recognize patient diseases and plan treatment stages. AI in Graphic Design: About the New Course As you can see, using AI tools offers versatile possibilities. In the field of design, it allows you to turn ideas that exist in your imagination into reality using unlimited fantasy. To successfully implement AI tools in the creative process, you need to know how to use them effectively. AI in Graphic Design 8 Lecture | 24 Hour| 4 Week Learn More That's why we've developed a new course at Commschool - AI in Graphic Design. Within this program, you'll learn how to befriend AI and use it to create visual effects. You'll master the use of Stable Diffusion for various projects and implement AI in your work, allowing you to improve your design while saving time and energy.Therefore, we're waiting for graphic designers at Commschool for new and interesting adventures! Register for the course and start using AI to achieve better results. Join Us
AI in Graphic Design - Explore the Portfolio of Course Instructor John Kvezereli
ასე რომ, თუ მზად ხარ, ტექნოლოგიური სფეროს N1 მაღალანაზღაურებად პროფესიას დაეუფლო, Commschool-ში გელოდებით. გამოიყენე ეს შესაძლებლობა და შემოგვიერთდი მონაცემთა ანალიტიკის კურსზე!ასე რომ, თუ მზად ხარ, ტექნოლოგიური სფეროს N1 მაღალანაზღაურებად პროფესიას დაეუფლო, Commschool-ში გელოდებით. გამოიყენე ეს შესაძლებლობა და შემოგვიერთდი მონაცემთა ანალიტიკის კურსზე! Artificial Intelligence (AI) is gradually establishing itself in every field, helping people solve simple tasks quickly, allowing them to use their time more effectively. As a result, knowledge of AI tools has become one of the most important and necessary skills in the labor market. AI has also entered the creative field, offering intriguing opportunities in graphic design by reducing the time spent on labor-intensive and routine tasks, thus giving more time for creative thinking. Given these trends, we’ve developed a new course at Commschool—AI in Graphic Design—led by Joni Kvezereli. Check out the blog and discover the prospects for integrating artificial intelligence into graphic design. Joni's career started in film directing—he has always been interested in visual work and observing how art affects people. His first work experience was in an advertising agency, where he learned more about how to consider customer needs and desires and realize ideas. Seeking more independence and creative freedom, Joni began freelancing. This path gave him the opportunity to work on various projects, helping him refine his skills and develop his unique style. Later, Joni’s interest shifted toward graphic design. Since childhood, he has been fascinated by visual art and its creative processes. He was always drawing, creating, and searching for new ways to better express his ideas. Currently, he works at Redberry, while also pursuing his passion for using AI in visual art. AI in Everyday Work Since primitive models for generating visuals first appeared on the market around 2018-2019, the use of AI has become part of Joni’s daily work. As children, we all probably dreamed of abstract tools that would allow us to easily bring our ideas or visual concepts to paper. This childhood dream became a reality when I first generated an image that was 200 by 200 pixels. It was almost impossible to make out what was depicted, but it was clear that, with a bit more refinement, these tools would become far more important than they first appeared. Joni started by using Stable Diffusion and other AI tools that allowed for the automatic generation and modification of visual materials. Initially, it was just an attempt to understand how these technologies could be used in design. Over time, he noticed that AI tools not only simplified the work process but significantly improved results, leaving more time for creative thinking. He successfully applied AI in a particularly interesting Georgian project. Joni created the first AI-generated postage stamp for Georgian Post using Stable Diffusion. The challenge of the project was to synthesize existing visuals to create something new, a task that is difficult even with the tools available on the market. AI in Graphic Design 8 Lectures | 24 Hours | 4 Weeks syllabus Reddit is one of the best places where I read about AI technologies and participate in discussions. From there, I often get important information that helps me understand how others are using AI technologies and how I can apply these approaches in my work process. YouTube, Pinterest, Behance, Reddit—these are the platforms Joni turns to for inspiration. He believes that there are limitless resources around us that we sometimes fail to see. The sources of inspiration are boundless if you search for them properly. It’s important to seek references everywhere—in museums, nature, architecture, and everyday life. Why AI in Graphic Design Has Become Necessary As Joni notes, the need to use AI in graphic design arose for several key reasons:Time and Efficiency: Design processes often require a lot of time and effort, especially for detailed work. AI tools automate these processes, allowing designers to save time and resources and complete tasks more efficiently.Improved Quality: AI enables the creation of visual materials with higher quality. AI technologies ensure the production of precise and detailed works, increasing the professionalism and quality of designers' output.Expanded Creativity: AI tools allow designers to create new and unique visual ideas that might be difficult or labor-intensive using traditional methods, especially during brainstorming when testing every possible option. This enhances designers' creativity and innovation.Inspiration Source: AI can generate a variety of visual content, providing designers with inspiration and ideas for new projects. These technologies help discover new styles and techniques.It’s important to remember that AI is a tool that, without our ideas, is just empty code. Therefore, learning design principles and mastering working methods is essential for choosing the right tools. უნდა გვახსოვდეს, რომ AI არის ხელსაწყო რომელიც ჩვენი იდეების გარეშე უბრალოდ ცარიელი კოდია. ამიტომაც უფრო მეტად მნიშვნელოვანია, რომ ისწავლო დიზაინის პრინციპები, მუშაობის მეთოდები და მათი სწორად შერჩევა. AI Tools in Graphic Design One of the leading tools in the field of generative AI is Stable Diffusion, which has various functions. Stable Diffusion allows for the creation of high-quality and detailed visual images and patterns, offering an unlimited degree of control over the visuals that other AI tools do not provide. It can process both photos and graphic images, standing out for its fast and efficient algorithms that facilitate process automation and optimization. It’s best to start using Stable Diffusion by learning its basic functions and practical examples. To use this tool effectively, you need to understand its interface and capabilities. Since Stable Diffusion is a versatile and flexible tool, you can begin with basic features like image generation, quality enhancement, concept creation, manipulation, and more. AI tools give designers the opportunity to try new techniques and styles, which enhances their professional development and creativity. By simplifying collaborative opportunities, AI facilitates teamwork, leading to more diverse and innovative work. Thus, AI tools not only do not limit but significantly enhance designers’ creativity, raising their work to a higher level. AI tools truly boost designers' creativity. First and foremost, by automating tasks, they save time and resources, allowing designers to dedicate more energy to the creative process. AI technologies also provide sources of inspiration, generating unique ideas and encouraging the discovery of new directions. They make it easier to complete complex and challenging tasks, enabling designers to take on more ambitious projects. AI in Graphic Design - About the Course As mentioned, at Commschool you can discover a new course that will serve as a guide for graphic designers on how to incorporate AI into their work. According to Joni, the course will be highly practical and intensive, helping students acquire the skills to use AI technologies in graphic design. The program includes both theoretical and practical parts, allowing participants to apply the theoretical foundations to real projects. Throughout the course, you will be introduced to the basic theoretical concepts of AI and graphic design. You’ll learn how AI tools work, such as how Stable Diffusion functions and how you can use it in design. You’ll work on real briefs and projects focused on developing various design skills. You will create visual materials such as posters, logos, social media posts, etc. Each project will be based on a real brief, giving you a better understanding of how AI tools function in a practical setting. In my opinion, by the end of the course, participants will have the ability to navigate the AI world independently. They will easily complete repetitive and tedious tasks, leaving more time for learning and developing creative skills. Here are some YouTube channels recommended by Joni, where you can find interesting information about AI and graphic design:Two Minute Papers – A channel that presents the latest research and achievements in AI and technology in a simple and understandable format.The Futur – A channel focused on design, marketing, and creativity, often discussing the use of AI in these fields. If you work in graphic design and want to integrate AI into your work, this course is for you. Be sure to take advantage of this opportunity and join us at Commschool! Join Us
What is Graphic Design?
Graphic design is a profession that uses visual images to convey ideas and main messages to a target audience. You'll encounter this form of communication everywhere in the digital era today - on billboards, product packaging, or mobile applications. Using various techniques and principles, graphic imagery can have a significant impact on our perceptions, emotions, and decisions.Companies connect with their customers through graphic designers. Using text, design, and photographs, they advertise and sell their products and create brand identity. In other words, this field combines art and business, creative process and commercial goals. If you're interested in graphic design and want to develop in this direction, you've come to the right place. Read the blog where I'll tell you more about this direction and introduce you to the diverse career opportunities this field offers. What elements does graphic design consist of? The elements and principles of graphic design include line, color, shape, space, texture, typography, scale, dominance, and balance. Their unity creates a visually striking and attractive image that effectively conveys the main message.Line - It's a component of almost every design and comes in various forms: straight, curved, long, short, narrow, thick... It helps to divide space, as well as to draw attention in a specific direction.Color - It can be said that it's the most important and obvious, most easily noticeable part of the design. It can make an immediate impression because everyone notices and perceives it. Color can be used as a background or in an element (line, shape, text). It creates emotion and character. For example, green is associated with nature, while yellow can evoke positive emotions.Shape - A combination of lines such as circle, triangle, square, rectangle, and other abstract forms. You'll encounter at least one in every design. Like colors, shapes also evoke different associations in people. For example, a circle expresses unity, while a square expresses structure. The color, style, background, and outline of a shape can influence human perception.Space - White or negative space in graphic design refers to the empty space left around or within shapes. It's given great importance because it simplifies and improves the perception of the work for the human eye.Texture - Different materials are now often used in design: paper, stone, concrete, brick, fabric. With these, you can create diverse and interesting three-dimensional images.Typography - When working with text, a graphic designer should consider two factors and the relationship between them: what the text says and how it looks. Typography is the arrangement of text in such a way that it's easy to understand, perceive, and attractive. In this case too, different fonts evoke different emotions. Therefore, it's necessary to choose it correctly to have a strong visual effect on the viewer.Scale - It's used to create visual hierarchy, which makes the image more dynamic. With it, you can more clearly highlight important information and emphasize them.Dominance - Highlighting a part of the design. Outline, contrast, isolation, and other techniques are used for this.Balance - A balanced design leaves a sense of stability, while an unbalanced one can have a dynamic effect. Balance is achieved by correct placement of shapes, colors, lines, and other elements. Harmony - It's one of the main goals of a graphic designer. Good design means that each component of it complements each other and together they effectively fulfill their purpose. However, if everything is similar to each other, the design can turn out monotonous and boring. To avoid this, it's important to maintain a balance between harmony and contrast. What types of graphic design exist? There are different types of graphic and UX design and specializations. Each requires different techniques and skills.Visual Identity (Branding) - This direction works on the visual side of the brand. Its goal is to convey the company's identity using photographs, shapes, and colors. Graphic designers working in this direction create logos, typography, color palettes, images that express the brand. They also develop guidelines, recommendations to ensure identity is protected in any form of use.Marketing and Advertising - Used to sell services and products to create different types of advertising. For example, posters, billboards, flyers, catalogs, packaging, or digital advertising (video, social network post). Designers working in this direction create graphics for marketing strategies and campaigns. They create designs for the target audience, so they need to understand well how the product sells and how to attract consumers' attention.Web Design - Planning and creating the design, structure, and scheme of websites. It focuses on the external side and user experience (UX). Web designers use various visual elements (text, photo, graphics, video) to create easily usable websites for users. Web design is closely related to UX and UI design.Publishing - Selection of typography and art samples (from photography, illustrations, graphic works) for publications. A graphic designer working in this direction works on the visual side of books, newspapers, magazines, and catalogs. They need to know how to use colors effectively, as well as printing and digital publications.Packaging - Packaging not only protects the item, but it's also an important marketing tool. Graphic designers create the model and print-ready file. They need to know well how the printing process works, industrial design and production. They should actively study existing trends, their competitors' strategies to stand out for consumers in this regard.Motion Graphic Design - It's a new direction in graphic design, but rapidly growing and in demand. It creates moving graphics: animations, video games, trailers, credits.Environmental, Interior - It's a multidisciplinary direction that combines graphic, architectural, industrial, interior, and landscape design. It connects people with the environment. Generally, designers working in this direction have knowledge and experience in graphic design and architecture. They may work on public transportation schemes, navigation, retail interior, office setup, and branding. Illustration - Graphic artists create original works using media and various techniques. Most of them have experience studying/working in drawing, animation, or architecture. They collaborate with writers, editors, marketers, and other specialists. What's the difference between UX design and graphic design? A graphic designer takes care of the external side of the product, while a UX designer focuses on the users' experience of using the product. They have many common elements, but there are also significant differences.The goal of graphic design is to create visually attractive products that contain certain information and appeal. It focuses on branding, typography, composition and works on various marketing materials (logo, advertising, flyer, packaging, animation).As for UX design, it includes graphic design, but it works directly on the final product. Its goal is to increase user satisfaction by improving the use, accessibility, and interaction with the product. A UX designer's activities include research, prototyping, and testing. Representatives of these two directions work together and often perform similar tasks. Therefore, it's easy to change positions and move from graphic design to UX design or vice versa, as designers possess the skills necessary for both jobs. What are the advantages of graphic design? It's beneficial for a company to care about the direction of graphic design for various reasons:Brand Recognition - A graphic designer helps the company create/choose the right logo, photographs, graphics. This ensures brand unity in all directions, on various channels that it uses to interact with customers. Think of any successful company and consider how big a role graphic design plays in its branding.Visual Communication - In addition to creating brand identity, graphic design is an important tool for communicating with customers. A photo or text alone cannot convey the message as effectively as graphic design. Therefore, a graphic designer helps the company search for those creative ways that will help them convey the desired information to the target audience. Increased Sales and Competitive Position - Good graphic design makes the company more visible in the market. This is reflected in increased sales and, consequently, revenue. Graphic design has a big impact on consumer behavior, so it really helps the company achieve commercial goals. As you can see, a graphic designer has one of the most important and responsible duties in the company's success. Plus, they receive quite good compensation for this. Therefore, if you're interested in the field of design and want to learn it from scratch, I recommend you join our Graphic Design For Beginners course. The program is built on practice-based teaching methods. Here you'll learn to set up design technically, stylistically, and content-wise, create visuals for brands, properly plan design projects. And if you create the best individual project among graduates, you'll undergo a guaranteed internship at a Commschool partner company!So, get acquainted with the course syllabus in more detail and join us at Commschool! Learn More
What is Stable Diffusion and How is it Used in Graphic Design?
Stable Diffusion is a deep learning tool created by Stability AI in 2022 that transforms text into photographs. More specifically, it generates a detailed description of an image provided by the user. It can also be used for graphic processing of existing photographs. This tool is accessible to everyone. This program is constantly evolving and its capabilities are improving - the photographs generated based on text are becoming more and more realistic. In this blog, I'll tell you how Stable Diffusion works, what possibilities it offers for designers, and what limitations it has. The Importance of Stable Diffusion Stable Diffusion is public and accessible to anyone. You can easily download and use it on various devices. Thus, it's no longer necessary to use large technological platforms to conduct experiments and create art samples with the help of artificial intelligence. How Does Stable Diffusion Work? Stable Diffusion uses a convolutional autoencoder network with an embedded transformer-based encoding system. Manipulations on photographs are done using Gaussian noise. The generation process looks like this: the encoder takes an image X and encodes it into a latent vector. Then Gaussian noise is added to it, which changes the existing vector. Next, the vector is decoded. The decoder tries to remove the Gaussian noise and restore the original image X. When encoding text, the program transforms the provided text into a latent description, which is then linked together and transformed into the corresponding dimension. As a result, it becomes possible to create a relevant photograph based on the text. In the process of creating samples, the vector feeds the decoder, which removes noise from each of them. This way, the quality of the photograph increases and its resolution becomes 1024×1024. What Capabilities Does Stable Diffusion Have? This program can create new photographs based on the text provided to it. It includes a description of what elements the photograph should consist of. It's also possible to recreate existing photographs and add described elements. This process is called "guided photo synthesis". The program allows you to combine elements of two or more photographs into one photo. Examples of Using Stable Diffusion Due to its versatile capabilities, you'll encounter this program in many fields:Digital Media: It's actively used to create sketches, illustrations, or storyboards. It enables cost reduction in the content creation process. Product Design: Fashion designers use the program to create new prints, silhouettes, or color variations. They describe an imaginary product and create its 3D models. This accelerates the early stages of idea formation. Marketing and Advertising: Marketers use the program to create product photographs, life scenes, and social media posts. AI-generated photos reduce photography costs and provide unlimited content production. Science and Medicine: Researchers provide AI with detailed descriptions of chemical compounds, genomes, molecules, and diseases to visualize data and models. This helps them discover new scientific conclusions. In medicine, it's used to recognize patient diseases and plan treatment stages. AI in Graphic Design: About the New Course As you can see, using AI tools offers versatile possibilities. In the field of design, it allows you to turn ideas that exist in your imagination into reality using unlimited fantasy. To successfully implement AI tools in the creative process, you need to know how to use them effectively. AI in Graphic Design 8 Lecture | 24 Hour| 4 Week Learn More That's why we've developed a new course at Commschool - AI in Graphic Design. Within this program, you'll learn how to befriend AI and use it to create visual effects. You'll master the use of Stable Diffusion for various projects and implement AI in your work, allowing you to improve your design while saving time and energy.Therefore, we're waiting for graphic designers at Commschool for new and interesting adventures! Register for the course and start using AI to achieve better results. Join Us
AI in Graphic Design - Explore the Portfolio of Course Instructor John Kvezereli
ასე რომ, თუ მზად ხარ, ტექნოლოგიური სფეროს N1 მაღალანაზღაურებად პროფესიას დაეუფლო, Commschool-ში გელოდებით. გამოიყენე ეს შესაძლებლობა და შემოგვიერთდი მონაცემთა ანალიტიკის კურსზე!ასე რომ, თუ მზად ხარ, ტექნოლოგიური სფეროს N1 მაღალანაზღაურებად პროფესიას დაეუფლო, Commschool-ში გელოდებით. გამოიყენე ეს შესაძლებლობა და შემოგვიერთდი მონაცემთა ანალიტიკის კურსზე! Artificial Intelligence (AI) is gradually establishing itself in every field, helping people solve simple tasks quickly, allowing them to use their time more effectively. As a result, knowledge of AI tools has become one of the most important and necessary skills in the labor market. AI has also entered the creative field, offering intriguing opportunities in graphic design by reducing the time spent on labor-intensive and routine tasks, thus giving more time for creative thinking. Given these trends, we’ve developed a new course at Commschool—AI in Graphic Design—led by Joni Kvezereli. Check out the blog and discover the prospects for integrating artificial intelligence into graphic design. Joni's career started in film directing—he has always been interested in visual work and observing how art affects people. His first work experience was in an advertising agency, where he learned more about how to consider customer needs and desires and realize ideas. Seeking more independence and creative freedom, Joni began freelancing. This path gave him the opportunity to work on various projects, helping him refine his skills and develop his unique style. Later, Joni’s interest shifted toward graphic design. Since childhood, he has been fascinated by visual art and its creative processes. He was always drawing, creating, and searching for new ways to better express his ideas. Currently, he works at Redberry, while also pursuing his passion for using AI in visual art. AI in Everyday Work Since primitive models for generating visuals first appeared on the market around 2018-2019, the use of AI has become part of Joni’s daily work. As children, we all probably dreamed of abstract tools that would allow us to easily bring our ideas or visual concepts to paper. This childhood dream became a reality when I first generated an image that was 200 by 200 pixels. It was almost impossible to make out what was depicted, but it was clear that, with a bit more refinement, these tools would become far more important than they first appeared. Joni started by using Stable Diffusion and other AI tools that allowed for the automatic generation and modification of visual materials. Initially, it was just an attempt to understand how these technologies could be used in design. Over time, he noticed that AI tools not only simplified the work process but significantly improved results, leaving more time for creative thinking. He successfully applied AI in a particularly interesting Georgian project. Joni created the first AI-generated postage stamp for Georgian Post using Stable Diffusion. The challenge of the project was to synthesize existing visuals to create something new, a task that is difficult even with the tools available on the market. AI in Graphic Design 8 Lectures | 24 Hours | 4 Weeks syllabus Reddit is one of the best places where I read about AI technologies and participate in discussions. From there, I often get important information that helps me understand how others are using AI technologies and how I can apply these approaches in my work process. YouTube, Pinterest, Behance, Reddit—these are the platforms Joni turns to for inspiration. He believes that there are limitless resources around us that we sometimes fail to see. The sources of inspiration are boundless if you search for them properly. It’s important to seek references everywhere—in museums, nature, architecture, and everyday life. Why AI in Graphic Design Has Become Necessary As Joni notes, the need to use AI in graphic design arose for several key reasons:Time and Efficiency: Design processes often require a lot of time and effort, especially for detailed work. AI tools automate these processes, allowing designers to save time and resources and complete tasks more efficiently.Improved Quality: AI enables the creation of visual materials with higher quality. AI technologies ensure the production of precise and detailed works, increasing the professionalism and quality of designers' output.Expanded Creativity: AI tools allow designers to create new and unique visual ideas that might be difficult or labor-intensive using traditional methods, especially during brainstorming when testing every possible option. This enhances designers' creativity and innovation.Inspiration Source: AI can generate a variety of visual content, providing designers with inspiration and ideas for new projects. These technologies help discover new styles and techniques.It’s important to remember that AI is a tool that, without our ideas, is just empty code. Therefore, learning design principles and mastering working methods is essential for choosing the right tools. უნდა გვახსოვდეს, რომ AI არის ხელსაწყო რომელიც ჩვენი იდეების გარეშე უბრალოდ ცარიელი კოდია. ამიტომაც უფრო მეტად მნიშვნელოვანია, რომ ისწავლო დიზაინის პრინციპები, მუშაობის მეთოდები და მათი სწორად შერჩევა. AI Tools in Graphic Design One of the leading tools in the field of generative AI is Stable Diffusion, which has various functions. Stable Diffusion allows for the creation of high-quality and detailed visual images and patterns, offering an unlimited degree of control over the visuals that other AI tools do not provide. It can process both photos and graphic images, standing out for its fast and efficient algorithms that facilitate process automation and optimization. It’s best to start using Stable Diffusion by learning its basic functions and practical examples. To use this tool effectively, you need to understand its interface and capabilities. Since Stable Diffusion is a versatile and flexible tool, you can begin with basic features like image generation, quality enhancement, concept creation, manipulation, and more. AI tools give designers the opportunity to try new techniques and styles, which enhances their professional development and creativity. By simplifying collaborative opportunities, AI facilitates teamwork, leading to more diverse and innovative work. Thus, AI tools not only do not limit but significantly enhance designers’ creativity, raising their work to a higher level. AI tools truly boost designers' creativity. First and foremost, by automating tasks, they save time and resources, allowing designers to dedicate more energy to the creative process. AI technologies also provide sources of inspiration, generating unique ideas and encouraging the discovery of new directions. They make it easier to complete complex and challenging tasks, enabling designers to take on more ambitious projects. AI in Graphic Design - About the Course As mentioned, at Commschool you can discover a new course that will serve as a guide for graphic designers on how to incorporate AI into their work. According to Joni, the course will be highly practical and intensive, helping students acquire the skills to use AI technologies in graphic design. The program includes both theoretical and practical parts, allowing participants to apply the theoretical foundations to real projects. Throughout the course, you will be introduced to the basic theoretical concepts of AI and graphic design. You’ll learn how AI tools work, such as how Stable Diffusion functions and how you can use it in design. You’ll work on real briefs and projects focused on developing various design skills. You will create visual materials such as posters, logos, social media posts, etc. Each project will be based on a real brief, giving you a better understanding of how AI tools function in a practical setting. In my opinion, by the end of the course, participants will have the ability to navigate the AI world independently. They will easily complete repetitive and tedious tasks, leaving more time for learning and developing creative skills. Here are some YouTube channels recommended by Joni, where you can find interesting information about AI and graphic design:Two Minute Papers – A channel that presents the latest research and achievements in AI and technology in a simple and understandable format.The Futur – A channel focused on design, marketing, and creativity, often discussing the use of AI in these fields. If you work in graphic design and want to integrate AI into your work, this course is for you. Be sure to take advantage of this opportunity and join us at Commschool! Join Us
What is Graphic Design?
Graphic design is a profession that uses visual images to convey ideas and main messages to a target audience. You'll encounter this form of communication everywhere in the digital era today - on billboards, product packaging, or mobile applications. Using various techniques and principles, graphic imagery can have a significant impact on our perceptions, emotions, and decisions.Companies connect with their customers through graphic designers. Using text, design, and photographs, they advertise and sell their products and create brand identity. In other words, this field combines art and business, creative process and commercial goals. If you're interested in graphic design and want to develop in this direction, you've come to the right place. Read the blog where I'll tell you more about this direction and introduce you to the diverse career opportunities this field offers. What elements does graphic design consist of? The elements and principles of graphic design include line, color, shape, space, texture, typography, scale, dominance, and balance. Their unity creates a visually striking and attractive image that effectively conveys the main message.Line - It's a component of almost every design and comes in various forms: straight, curved, long, short, narrow, thick... It helps to divide space, as well as to draw attention in a specific direction.Color - It can be said that it's the most important and obvious, most easily noticeable part of the design. It can make an immediate impression because everyone notices and perceives it. Color can be used as a background or in an element (line, shape, text). It creates emotion and character. For example, green is associated with nature, while yellow can evoke positive emotions.Shape - A combination of lines such as circle, triangle, square, rectangle, and other abstract forms. You'll encounter at least one in every design. Like colors, shapes also evoke different associations in people. For example, a circle expresses unity, while a square expresses structure. The color, style, background, and outline of a shape can influence human perception.Space - White or negative space in graphic design refers to the empty space left around or within shapes. It's given great importance because it simplifies and improves the perception of the work for the human eye.Texture - Different materials are now often used in design: paper, stone, concrete, brick, fabric. With these, you can create diverse and interesting three-dimensional images.Typography - When working with text, a graphic designer should consider two factors and the relationship between them: what the text says and how it looks. Typography is the arrangement of text in such a way that it's easy to understand, perceive, and attractive. In this case too, different fonts evoke different emotions. Therefore, it's necessary to choose it correctly to have a strong visual effect on the viewer.Scale - It's used to create visual hierarchy, which makes the image more dynamic. With it, you can more clearly highlight important information and emphasize them.Dominance - Highlighting a part of the design. Outline, contrast, isolation, and other techniques are used for this.Balance - A balanced design leaves a sense of stability, while an unbalanced one can have a dynamic effect. Balance is achieved by correct placement of shapes, colors, lines, and other elements. Harmony - It's one of the main goals of a graphic designer. Good design means that each component of it complements each other and together they effectively fulfill their purpose. However, if everything is similar to each other, the design can turn out monotonous and boring. To avoid this, it's important to maintain a balance between harmony and contrast. What types of graphic design exist? There are different types of graphic and UX design and specializations. Each requires different techniques and skills.Visual Identity (Branding) - This direction works on the visual side of the brand. Its goal is to convey the company's identity using photographs, shapes, and colors. Graphic designers working in this direction create logos, typography, color palettes, images that express the brand. They also develop guidelines, recommendations to ensure identity is protected in any form of use.Marketing and Advertising - Used to sell services and products to create different types of advertising. For example, posters, billboards, flyers, catalogs, packaging, or digital advertising (video, social network post). Designers working in this direction create graphics for marketing strategies and campaigns. They create designs for the target audience, so they need to understand well how the product sells and how to attract consumers' attention.Web Design - Planning and creating the design, structure, and scheme of websites. It focuses on the external side and user experience (UX). Web designers use various visual elements (text, photo, graphics, video) to create easily usable websites for users. Web design is closely related to UX and UI design.Publishing - Selection of typography and art samples (from photography, illustrations, graphic works) for publications. A graphic designer working in this direction works on the visual side of books, newspapers, magazines, and catalogs. They need to know how to use colors effectively, as well as printing and digital publications.Packaging - Packaging not only protects the item, but it's also an important marketing tool. Graphic designers create the model and print-ready file. They need to know well how the printing process works, industrial design and production. They should actively study existing trends, their competitors' strategies to stand out for consumers in this regard.Motion Graphic Design - It's a new direction in graphic design, but rapidly growing and in demand. It creates moving graphics: animations, video games, trailers, credits.Environmental, Interior - It's a multidisciplinary direction that combines graphic, architectural, industrial, interior, and landscape design. It connects people with the environment. Generally, designers working in this direction have knowledge and experience in graphic design and architecture. They may work on public transportation schemes, navigation, retail interior, office setup, and branding. Illustration - Graphic artists create original works using media and various techniques. Most of them have experience studying/working in drawing, animation, or architecture. They collaborate with writers, editors, marketers, and other specialists. What's the difference between UX design and graphic design? A graphic designer takes care of the external side of the product, while a UX designer focuses on the users' experience of using the product. They have many common elements, but there are also significant differences.The goal of graphic design is to create visually attractive products that contain certain information and appeal. It focuses on branding, typography, composition and works on various marketing materials (logo, advertising, flyer, packaging, animation).As for UX design, it includes graphic design, but it works directly on the final product. Its goal is to increase user satisfaction by improving the use, accessibility, and interaction with the product. A UX designer's activities include research, prototyping, and testing. Representatives of these two directions work together and often perform similar tasks. Therefore, it's easy to change positions and move from graphic design to UX design or vice versa, as designers possess the skills necessary for both jobs. What are the advantages of graphic design? It's beneficial for a company to care about the direction of graphic design for various reasons:Brand Recognition - A graphic designer helps the company create/choose the right logo, photographs, graphics. This ensures brand unity in all directions, on various channels that it uses to interact with customers. Think of any successful company and consider how big a role graphic design plays in its branding.Visual Communication - In addition to creating brand identity, graphic design is an important tool for communicating with customers. A photo or text alone cannot convey the message as effectively as graphic design. Therefore, a graphic designer helps the company search for those creative ways that will help them convey the desired information to the target audience. Increased Sales and Competitive Position - Good graphic design makes the company more visible in the market. This is reflected in increased sales and, consequently, revenue. Graphic design has a big impact on consumer behavior, so it really helps the company achieve commercial goals. As you can see, a graphic designer has one of the most important and responsible duties in the company's success. Plus, they receive quite good compensation for this. Therefore, if you're interested in the field of design and want to learn it from scratch, I recommend you join our Graphic Design For Beginners course. The program is built on practice-based teaching methods. Here you'll learn to set up design technically, stylistically, and content-wise, create visuals for brands, properly plan design projects. And if you create the best individual project among graduates, you'll undergo a guaranteed internship at a Commschool partner company!So, get acquainted with the course syllabus in more detail and join us at Commschool! Learn More
What is Stable Diffusion and How is it Used in Graphic Design?
Stable Diffusion is a deep learning tool created by Stability AI in 2022 that transforms text into photographs. More specifically, it generates a detailed description of an image provided by the user. It can also be used for graphic processing of existing photographs. This tool is accessible to everyone. This program is constantly evolving and its capabilities are improving - the photographs generated based on text are becoming more and more realistic. In this blog, I'll tell you how Stable Diffusion works, what possibilities it offers for designers, and what limitations it has. The Importance of Stable Diffusion Stable Diffusion is public and accessible to anyone. You can easily download and use it on various devices. Thus, it's no longer necessary to use large technological platforms to conduct experiments and create art samples with the help of artificial intelligence. How Does Stable Diffusion Work? Stable Diffusion uses a convolutional autoencoder network with an embedded transformer-based encoding system. Manipulations on photographs are done using Gaussian noise. The generation process looks like this: the encoder takes an image X and encodes it into a latent vector. Then Gaussian noise is added to it, which changes the existing vector. Next, the vector is decoded. The decoder tries to remove the Gaussian noise and restore the original image X. When encoding text, the program transforms the provided text into a latent description, which is then linked together and transformed into the corresponding dimension. As a result, it becomes possible to create a relevant photograph based on the text. In the process of creating samples, the vector feeds the decoder, which removes noise from each of them. This way, the quality of the photograph increases and its resolution becomes 1024×1024. What Capabilities Does Stable Diffusion Have? This program can create new photographs based on the text provided to it. It includes a description of what elements the photograph should consist of. It's also possible to recreate existing photographs and add described elements. This process is called "guided photo synthesis". The program allows you to combine elements of two or more photographs into one photo. Examples of Using Stable Diffusion Due to its versatile capabilities, you'll encounter this program in many fields:Digital Media: It's actively used to create sketches, illustrations, or storyboards. It enables cost reduction in the content creation process. Product Design: Fashion designers use the program to create new prints, silhouettes, or color variations. They describe an imaginary product and create its 3D models. This accelerates the early stages of idea formation. Marketing and Advertising: Marketers use the program to create product photographs, life scenes, and social media posts. AI-generated photos reduce photography costs and provide unlimited content production. Science and Medicine: Researchers provide AI with detailed descriptions of chemical compounds, genomes, molecules, and diseases to visualize data and models. This helps them discover new scientific conclusions. In medicine, it's used to recognize patient diseases and plan treatment stages. AI in Graphic Design: About the New Course As you can see, using AI tools offers versatile possibilities. In the field of design, it allows you to turn ideas that exist in your imagination into reality using unlimited fantasy. To successfully implement AI tools in the creative process, you need to know how to use them effectively. AI in Graphic Design 8 Lecture | 24 Hour| 4 Week Learn More That's why we've developed a new course at Commschool - AI in Graphic Design. Within this program, you'll learn how to befriend AI and use it to create visual effects. You'll master the use of Stable Diffusion for various projects and implement AI in your work, allowing you to improve your design while saving time and energy.Therefore, we're waiting for graphic designers at Commschool for new and interesting adventures! Register for the course and start using AI to achieve better results. Join Us
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