Become an SEO Specialist: A Career Guide
When searching for a desired service, you’ve probably often turned to the Google platform. SEO (Search Engine Optimization) determines the prioritization and ordering of different websites on the search page. Search engine optimization helps businesses make their products easily accessible to users by meeting various criteria. More specifically, it helps to occupy high positions on the target audience’s search results page and thus promote their services.
Are you interested in how the Google algorithm works, how SEO can be used for business success, and how to turn this job into a high-income profession? Then read the blog and find out how to become a successful SEO specialist.
SEO Specialist
- Learn the basics of SEO Did you know that 93% of people’s online experience starts with search and a search engine? One study also showed that the frequency of users clicking on the very first website shown on the results page is 30%, while for the fifth position it’s 4%. The chance of opening a website in 9th place is only 1%. Accordingly, this arrangement can have quite a significant material impact on the company’s success. That’s why it’s important for people employed in the business sector to have a good understanding of SEO and its basic principles of operation.
Today, many companies are trying to occupy high positions in search engines. Consequently, the demand for SEO specialists is increasing. Although a diploma is less required to occupy this position, it is necessary to know how to use one or more SEO tools. Search engines, especially Google, are constantly evolving and improving techniques that help users find relevant results. Accordingly, SEO specialists must also adapt to changes and master new methods and skills to achieve the desired goal.
As you can see, this field is full of surprises and innovations. You’ve probably wondered where to start learning? Today there are many online courses that are a good option for getting to know the basics of SEO. I’ll also tell you some news – you’ll now have this opportunity at Commschool. As part of the SEO course, you will study all the important issues that help a company appear in high positions in search engines. Together with a professional lecturer in the field, based on real examples, you will assess the condition of the website, correct mistakes, learn how to raise its authority in the search engine. Through practical exercises and a final project, you will deepen your knowledge for correctly and effectively measuring results.
- Learn to use the main SEO tools There are many SEO tools that help you analyze websites, create content and improve it. Such as Google Ads, Microsoft Advertising, as well as social media channels where you post content. There are also platforms that help you do analysis: Google Analytics, Google Trends.
To be able to get the maximum benefit from SEO tools, first of all, you need to understand well how search engines work. One of the necessary components for optimization is the development of relevant keywords and phrases for the content. You’ll need this both when writing a blog and when adding descriptions for products placed on the website.
Other tools will help you in keyword research and content creation: Ahrefs, Linkio, Alexa, SEMRush, Serpstat, Google Keyword Planner. Some of them combine many different mechanisms, which allows you to work on product optimization on one platform. For example, using Ahrefs you will be able to find relevant keywords, check website layout, analyze competitor platform content and of course, SEO optimization.
- Develop and improve SEO skills Learning to use digital tools is the foundation on which your career as an SEO specialist is then built. After this stage, you should take care of developing your SEO skills. This includes not only technical but also soft skills such as strategic and critical thinking, verbal communication, organization.
The best way to develop these skills is practice. Create your own SEO campaigns, try different methods and find out which ones work and which don’t. The best way will be to work on the technical direction of SEO – transforming the technical side of the website to improve its positions. This includes indexing, rendering, and website architecture. By working on these components, it becomes possible for the platform to be quickly and easily discovered and studied by web crawlers.
Your practical experience will become more diverse if you constantly work on new and different methods and observe their results. In addition, it is essential that you have well-developed communication skills. The daily activities of SEO specialists involve working with a team. Writing skills are also important, as you will participate in creating the final version of blogs or oth
- Create your portfolio In addition to gaining practical experience, you can use the SEO projects and campaigns you’ve worked on to create a professional portfolio. This component is the most important when job hunting, as it well showcases your knowledge and skills. It’s also worth considering showing in your portfolio not only the completed website, but also the process you went through to get the final product. This is where your research, analysis, planning and strategic thinking skills will be demonstrated.
You can achieve this in two ways. The first way is to show what stages you went through to get the final results. You can use one of the projects as an example for this. Show what courses you took, SEO techniques and strategies you used, what challenges you encountered and how you solved them. Each detail will tell a story about your knowledge, experience and skills.
On the other hand, you can fill your portfolio with data. Statistics best highlight the results you achieved after implementing the project. Use essential data that clearly shows the success of the SEO project: increase in website visitors, elevation of position on the search page, and other measurable results. Present these numbers with beautiful pictures, graphs and tables.
- Work on optimizing your own website To best present your skills as an SEO specialist, actively work on optimizing your own website. This will help you find potential employers. It’s also important to connect with other people employed in this field, as well as work on content for other platforms. You can use this to play a big role in growing your audience and promoting your website. In addition, you will increase your social connections, which will open the way to new opportunities.
As I’ve already told you, at Commschool you can already learn SEO and use the knowledge and experience gained in your daily activities. The course is based on practical learning, which includes different types of exercises and a final project, which will help you create a diverse portfolio in the future. In addition, you will receive career support here and have access to exclusive job offers and internships. So, you can start your path to becoming a successful SEO specialist right at Commschool.
Interested in the profession of SEO specialist? Then, take the first step and learn more about the course!
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