Apply now | 1400₾

Digital Advertising

  • 10.0 Rate

  • 14 Lecture

  • 42 hours

  • 7 Weeks

Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies.

Digital channels allow us to be maximally interesting, timely, and useful to the target audience at the right time and place, as creativity cannot be complete if it is placed incorrectly.

In the era of digital migration, the main advantage of advertising is its measurability - it is possible to evaluate each marketing initiative and translate it into business results, refining strategy and tactics based on numbers.

Within the program, you will discuss how digital advertising should become an integral part of a brand's integrated marketing communications. You will acquire the basis of theoretical and practical knowledge needed for effective advertising planning, launch, monitoring, analytics, and optimization.

Outcome

Skills Acquired: Meta ads, Linkedin ads, Google ads, Google analytics, Looker Studio.

  • Develop an advertising strategy

  • Effectively define target audiences

  • Budget and optimally use limited resources

  • Advertise on the largest platforms: Facebook, LinkedIn, Google

  • Independently implement and use advertising tools

  • Measure effectiveness and optimize

  • Properly monitor and report launched advertising campaigns (tracking & reporting VIA Looker Studio)

Apr 22 1400₾

Mon - Wed | 19:00 - 22:00

Apply now
Split your payment
TBC installment
BOG installment

Who is this course for?

Creators

For those who want to work on advertising other people's brands.

Startups

For those who have their own brand, are startup founders or small entrepreneurs, and want to do advertising independently.

Marketers

For marketers and individuals interested in social media who want to acquire additional skills.

Program includes

Alumni Club

After successfully completing the final exam, graduates will be automatically enrolled in the Alumni Club. This membership grants them access to exclusive events, content, and special offers from our partner companies. Special offers also apply to the Digital Advertising course, which include guaranteed internships and interviews.

Work Based Learning

The course includes practice-based learning, including assignments/exercises and individual projects.

Bilingual Certification

Upon successful completion of the course, students will receive a bilingual certificate.

Graduate feedback

10.0 Rate

Syllabus

Fundamentals of Digital Advertising
User Journeys
Key Digital Marketing Terms
ROIs
Quantitative and Qualitative Metrics
AI in Digital Marketing
Key Performance Indicators
Growth & Advertising Funnels
Bidding Strategies
Ad Campaign Budgeting
Business Portfolio
Creating & Demonstrating Ads Manager
Selecting & Defining Target Audiences
Overview of Available Tools
Brand Awareness
Reach
Traffic
Engagement
App Installs
Video Views

Pick your suitable time

Lecturers

Tatiana Basheleishvili

Digital Advertising

Tatiana Basheleishvili

Digital Advertising

Tatiana has over 10 years of experience in digital marketing, during which she has worked with more than 50 brands across various business sectors, including HoReCa, real estate, FMCG, fashion, and others. Her portfolio features clients such as Kakha Bendukidze Campus, Redberry, Shame Movement, KFC, Wolt, Miniso, Bank of Georgia, Georgian Post, ZARA, Massimo Dutti, Sheraton Grand Metekhi Palace, Lavazza, Lenovo, and Galleria Tbilisi, among others. Tatiana has held the positions of Digital Media Planner and Head of Growth Marketing at the creative agency Redberry. She also served as a Digital Strategy Expert at Shame Movement. Currently, she is the Co-Founder and CEO of HURO, while simultaneously providing marketing consultancy services to both local and international companies.

Linkedin

FAQs for this course

A: Want to learn how to work with Facebook Ads, Instagram, and Google Ads at a professional level? In our course, you'll master all the practical skills needed to create successful advertising campaigns. You'll learn audience segmentation, proper budget allocation, and campaign optimization. We also offer guaranteed internships to our top students.
A: Students must have basic computer skills (Internet, Microsoft Office, Gmail, Google Sheets); experience using social media; basic knowledge of English.

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"The field of digital marketing is amazingly dynamic, vertical, and scrollable" - Meet Digital Advertising lecturer, Tatiana Basheleishvili

Who knows how many times you'll need to scroll down your mobile screen to read all the information about Tatiana Basheleishvili's work experience? You might ask - why should you be interested in her experience?   Before I answer, let us ask you: Do you love novelties, experiments, and numbers? Can you focus on details, develop strategic plans to achieve goals, and do all this creatively? If so, then follow us. What you'll learn about Digital Advertising lecturer Tatiana Basheleishvili will probably interest you. Have you heard of ZARA, Sheraton, Lavazza, Lenovo, Galleria Tbilisi, Avon, Wolt, KFC, and Miniso, including Georgian startups Carfest and Lunchoba? This is a list of companies Tatiana has collaborated with. She also held the position of digital media planner at Redberry and led the Growth Marketing department. Currently, she holds the position of co-founder and executive director of her own founded company, HURO.   Gaining experience and career development is a process that starts with one point, which then transforms into a result. The answer to the question of where this started in Tatiana's case is one-worded and simple: "Admiration"   "Everything started with admiration for those people who simply loved their work. Even during university, I was always greatly inspired by listening to those practitioner lecturers who are in love with their work and don't spare effort in sharing the fundamental knowledge necessary for this work to multiply this love." We don't know how convincing this sounds, but this simple reason became the basis for her to participate in a program like Digital Advertising.   Digital Advertising 14 Lecture | 42 Hour| 7 Week Learn More "The field of digital marketing is amazingly dynamic, vertical, and scrollable. The goal of digital marketers is to make people stop their finger for at least a few seconds during the daily vertical scrolling process in the red ocean of digital auctioneers. It is these few seconds that are critical in the relationship between the consumer and the brand and determine the future development of events."   Your interest and love for this field is fundamental, but not sufficient - you may be creative, innovative, and have a budget, but you'll agree that every type of resource needs effective management. "Creativity cannot be complete if it is placed incorrectly, and also the source of creativity is often in the possibilities of placement."   Tatiana explains that advertising is not an end in itself - it is a mechanism with its own content and context, aimed at one goal, and you need a strategy to reach this goal.     Digital Advertising is a course that will give you all the necessary theoretical and practical knowledge to help you plan, launch, monitor, analyze, and optimize effective advertising. The course consists of a theoretical part, which also includes practical assignments, which will ultimately allow you to transform your knowledge into practice and gain experience.  Moreover, Tbilisi School of Communication has an Alumni Club, in which every graduate is automatically enrolled after completing the program. The club provides support for the career development of every graduate. It offers them exclusive job opportunities and internships in partner companies.   5.7 billion people in the world use the internet, so roughly speaking, there are 4 billion 660 million potential users in this field. According to Tatiana, this is a competitive space where the principle of measurability of placed advertising works - based on numbers, you can evaluate each marketing initiative and translate it into business results. Develop and refine your own strategy and tactics, like a signature that belongs only to you. "It is the digital placer who sees these seemingly small differences and finds opportunities where others will never see. Optimal finding is the result of experiments on formats, platforms, audiences." Interesting, isn't it? The skills acquired in the Digital Advertising program will allow you to give free rein to your creativity and effectively use the resources invested in its realization. Join us on the Digital Advertising course!   Learn More

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