If you want to switch to the old version Click Here
Apply now | 1300₾

Digital Advertising

  • 5.0 Rate

  • 14 Lecture

  • 42 hours

  • 7 Weeks

Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies.

Digital channels allow us to be maximally interesting, timely, and useful to the target audience at the right time and place, as creativity cannot be complete if it is placed incorrectly.

In the era of digital migration, the main advantage of advertising is its measurability - it is possible to evaluate each marketing initiative and translate it into business results, refining strategy and tactics based on numbers.

Within the program, you will discuss how digital advertising should become an integral part of a brand's integrated marketing communications. You will acquire the basis of theoretical and practical knowledge needed for effective advertising planning, launch, monitoring, analytics, and optimization.

Outcome

Skills Acquired: Meta ads, Linkedin ads, Google ads, Google analytics, Looker Studio.

  • Develop an advertising strategy

  • Effectively define target audiences

  • Budget and optimally use limited resources

  • Advertise on the largest platforms: Facebook, LinkedIn, Google

  • Independently implement and use advertising tools

  • Measure effectiveness and optimize

  • Properly monitor and report launched advertising campaigns (tracking & reporting VIA Looker Studio)

Oct 07 1300₾

Mon-Wed 19:30-22:30

Jan 01 1300₾

Mon-Wed 19:30-22:30

Apply now
Split your payment
TBC installment
BOG installment

Who is this course for?

Creators

For those who want to work on advertising other people's brands.

Startups

For those who have their own brand, are startup founders or small entrepreneurs, and want to do advertising independently.

Marketers

For marketers and individuals interested in social media who want to acquire additional skills.

Program includes

Alumni Club

After successfully completing the final exam, graduates will be automatically enrolled in the Alumni Club. This membership grants them access to exclusive events, content, and special offers from our partner companies. Special offers also apply to the Digital Advertising course, which include guaranteed internships and interviews.

Work Based Learning

The course includes practice-based learning, including assignments/exercises and individual projects.

Bilingual Certification

Upon successful completion of the course, students will receive a bilingual certificate.

Graduate feedback

5.0 Rate

Syllabus

Fundamentals of digital advertising
User Journeys
Key Digital Marketing Terms
ROIs
Quantitative and qualitative metrics
How advertising works
Key performance indicators
Growth & Advertising funnels
BID strategies
Determining advertising campaign budget
Business Manager
Creating & demonstrating Ads Manager
How to select and define target audience
Overview of tools
Brand awareness
Reach
Traffic
Engagement
App installs
Video Views

Pick your suitable time

Lecturers

Tatiana Basheleishvili

Digital Advertising

Tatiana Basheleishvili

Digital Advertising

Tatiana has 5 years of experience in digital marketing, during which she has worked with more than 50 brands across various business sectors: HoReCa, real estate, FMCG, fashion, and others. She has collaborated with Georgian startups (Carfest, Lunchoba...) and international companies (Zara, Massimo Dutti, Sheraton, Lavazza, Lenovo, Oppa, Namai Vake, Galleria Tbilisi, Avon...), as well as on award-winning creative campaigns (Wolt, KFC, Miniso, Georgian Post...). Tatiana held the position of Digital Media Planner at Redberry and also led the Growth Marketing department. Currently, she is the CEO of HURO, an architectural experience provider company that she founded.

Linkedin

FAQs for this course

A: Want to learn how to work with Facebook Ads, Instagram, and Google Ads at a professional level? In our course, you'll master all the practical skills needed to create successful advertising campaigns. You'll learn audience segmentation, proper budget allocation, and campaign optimization. We also offer guaranteed internships to our top students.
A: Within the first weeks of completing the course, you'll be able to independently manage advertising campaigns. Our practical teaching method allows you to quickly master all the necessary tools and start managing real projects. This profession is particularly attractive because you can work both from an office and remotely, from anywhere.

Your search Digital Designer did not match any documents

Unable to locate relevant information?

Get Free consultation

You may interest

Beginner
1200₾
Content Marketing
Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies.Content – /kənˈtɛnt/ – isn't a Georgian word, but it doesn't sound bad. Content is a big part of our daily lives; it can be understood, viewed, and perceived in various ways, which is why content is everything and content is everywhere. With properly planned content, many great goals can be achieved; the key is to hit the target.Content is what pleases the eye and doesn't lack for the ear. This course will be one big content experience, filled with practical work where we'll see, create, change, and then create again with our own hands, across different digital channels, using various means, resources, and ideas.
14 Lectures
42 hours
Beginner
1100₾
Creative Advertising
Advertising has a peculiar characteristic - we often try to avoid it, block it, or "skip" it. Yet, we might eagerly anticipate a new campaign from our favorite brand, enjoying Nike's commercials, McDonald's and Burger King's battles, or Coca-Cola's holiday caravans. When does advertising become entertaining rather than annoying? How do some brands achieve this? What's behind an effective advertising campaign? This course aims to answer these questions.We'll explore the fundamentals of advertising communication, key principles, and tools. You'll learn about the mechanics of creative agencies, their responsibilities, and how to maintain a harmonious relationship with clients. We'll analyze and discuss both global and Georgian case studies.Students will get an inside look at the advertising industry and develop managerial skills in campaign planning, creative evaluation, and working with creative teams.
11 Lectures
33 hours
Intermediate
1400₾
Data-Driven Marketing
In the digital space, every user behavior is data, and the ability to use it correctly is the main means of gaining an advantage over competitors, as it helps us make smart decisions based on facts rather than assumptions.Unlike traditional marketing approaches, data-driven marketing helps you better understand your customers, study their behaviors, communicate with them in a relevant way, determine where and how to "meet" them based on their needs, and measure the effectiveness of marketing activities.Throughout the course, we will go through data analytics, customer segmentation, attribution modeling, developing marketing action plans and budgets, evaluating strategies and tactics, and more in detail.
14 Lectures
42 hours
Beginner
1300₾
Digital Advertising
Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies. Digital channels allow us to be maximally interesting, timely, and useful to the target audience at the right time and place, as creativity cannot be complete if it is placed incorrectly. In the era of digital migration, the main advantage of advertising is its measurability - it is possible to evaluate each marketing initiative and translate it into business results, refining strategy and tactics based on numbers. Within the program, you will discuss how digital advertising should become an integral part of a brand's integrated marketing communications. You will acquire the basis of theoretical and practical knowledge needed for effective advertising planning, launch, monitoring, analytics, and optimization.
14 Lectures
42 hours
Advance
1400₾
Marketing Management
The marketing field is often perceived as a simple, "romantic" and fun work environment. In reality, for a marketing manager to make the work process simple and diverse, quite a few systematic and sequential steps need to be taken. This course addresses these steps.The program is designed for marketers who want to delve into strategic marketing and leadership in marketing. The course is built on practical experience and real insights - things you can't read anywhere unless you experience them in practice - real processes, receiving and overcoming current challenges.In interactive sessions, students will have the opportunity to look at the company's business processes from a different prism, receive inspiration and motivation to make their daily work experience interesting. They will be able to reflect on how they can apply the knowledge and skills gained in a real work environment based on practical examples.
13 Lectures
39 hours
Advance
1200₾
Sense of Branding
A modern brand represents a position. It's a statement. It can broaden one's horizon, make them look in a certain direction, draw attention, and evoke desire. Strategic branding defines everything that a brand should make happen in our lives. After completing the crash course, you'll be able to understand brand elements and manipulate them. Sessions will be held at D Block Workspace//@ Stamba.
4 Lectures
20 hours
Intermediate
1300₾
SEO
The goal of SEO is to make our business the first thing users see when searching for a product or service, as the term "Top of Mind" in the digital era means "Top of Search". Proper organic traffic can bring 10 times more value than users coming through other channels. Today, globally, e-commerce generates 39% of traffic through search engines, and people search for 3.5 billion phrases daily on Google's search engine alone.Throughout the course, we will learn all the important issues that will help us appear in high positions in search engines. Based on real examples, we will assess the condition of websites, correct mistakes, learn how to raise the site's authority in the search engine, and deepen our knowledge in practice to measure results correctly and effectively.
16 Lectures
48 hours
Beginner
7080₾
Strategic Communication
We believe that leaders should know all aspects of marketing communication, so during our 6-month intensive program, we explore the essential tools needed for strategic marketing communication. Regardless of industry, establishing brand values, gaining customer loyalty, and growing business is strategically important for any brand. Therefore, our _vision for _this course is - to deeply understand marketing strategy innovations and provide attending professionals with the necessary tools to achieve their goals. The Strategic Communication Program includes 8 modules: Introduction to Marketing Product Innovation Strategic Communication Data & Insights Brand Management Digital Events Decision Making Decision Making is an additional module of strategic communication, where leaders of large Georgian companies and others will share their experience about the decision-making process. During these meetings, students have the opportunity to ask invited speakers questions about their professional lives. Also, three international speakers with diverse experiences conduct integrated lectures in the program - Jennifer Wong, Peter Hamilton, and Siby Thomas.
80 Lectures
240 hours

Relevant Resources

Show More

"The field of digital marketing is amazingly dynamic, vertical, and scrollable" - Meet Digital Advertising lecturer, Tatiana Basheleishvili

Who knows how many times you'll need to scroll down your mobile screen to read all the information about Tatiana Basheleishvili's work experience? You might ask - why should you be interested in her experience?   Before I answer, let us ask you: Do you love novelties, experiments, and numbers? Can you focus on details, develop strategic plans to achieve goals, and do all this creatively? If so, then follow us. What you'll learn about Digital Advertising lecturer Tatiana Basheleishvili will probably interest you. Have you heard of ZARA, Sheraton, Lavazza, Lenovo, Galleria Tbilisi, Avon, Wolt, KFC, and Miniso, including Georgian startups Carfest and Lunchoba? This is a list of companies Tatiana has collaborated with. She also held the position of digital media planner at Redberry and led the Growth Marketing department. Currently, she holds the position of co-founder and executive director of her own founded company, HURO.   Gaining experience and career development is a process that starts with one point, which then transforms into a result. The answer to the question of where this started in Tatiana's case is one-worded and simple: "Admiration"   "Everything started with admiration for those people who simply loved their work. Even during university, I was always greatly inspired by listening to those practitioner lecturers who are in love with their work and don't spare effort in sharing the fundamental knowledge necessary for this work to multiply this love." We don't know how convincing this sounds, but this simple reason became the basis for her to participate in a program like Digital Advertising.   Digital Advertising 14 Lecture | 42 Hour| 7 Week Learn More "The field of digital marketing is amazingly dynamic, vertical, and scrollable. The goal of digital marketers is to make people stop their finger for at least a few seconds during the daily vertical scrolling process in the red ocean of digital auctioneers. It is these few seconds that are critical in the relationship between the consumer and the brand and determine the future development of events."   Your interest and love for this field is fundamental, but not sufficient - you may be creative, innovative, and have a budget, but you'll agree that every type of resource needs effective management. "Creativity cannot be complete if it is placed incorrectly, and also the source of creativity is often in the possibilities of placement."   Tatiana explains that advertising is not an end in itself - it is a mechanism with its own content and context, aimed at one goal, and you need a strategy to reach this goal.     Digital Advertising is a course that will give you all the necessary theoretical and practical knowledge to help you plan, launch, monitor, analyze, and optimize effective advertising. The course consists of a theoretical part, which also includes practical assignments, which will ultimately allow you to transform your knowledge into practice and gain experience.  Moreover, Tbilisi School of Communication has an Alumni Club, in which every graduate is automatically enrolled after completing the program. The club provides support for the career development of every graduate. It offers them exclusive job opportunities and internships in partner companies.   5.7 billion people in the world use the internet, so roughly speaking, there are 4 billion 660 million potential users in this field. According to Tatiana, this is a competitive space where the principle of measurability of placed advertising works - based on numbers, you can evaluate each marketing initiative and translate it into business results. Develop and refine your own strategy and tactics, like a signature that belongs only to you. "It is the digital placer who sees these seemingly small differences and finds opportunities where others will never see. Optimal finding is the result of experiments on formats, platforms, audiences." Interesting, isn't it? The skills acquired in the Digital Advertising program will allow you to give free rein to your creativity and effectively use the resources invested in its realization. Join us on the Digital Advertising course!   Learn More

5 Reasons Why You Should Learn Digital Advertising

What would you say if you could run social media ads independently? Maybe you're already working in marketing and now want to develop in the direction of digital marketing? Perhaps you manage your own business and it's important for you to deliver relevant advertising to the right audience - if you're interested in digital marketing, in this blog you might find the reasons why learning it could be valuable for you. It's in demand In 2021, demand for professionals in Social Media Advertising increased by 45.6%, while in the Marketing Hiring Trends study, companies announced the largest growth in marketing staff - 45% - in digital advertising. It's also a fact that within LinkedIn alone, there are 860K+ open vacancies for digital marketers, and as a result, the position is among the TOP 10 most in-demand professions according to LinkedIn. It's well-paid Good remuneration is probably one of the attractive aspects of digital advertising: in Georgia, the average monthly salary for a digital marketer position is 2000 GEL; and if you use freelance platforms, you can increase your income even more; for example, on Upwork, the average hourly rate for a digital marketer ranges between $15-$45. It's growing According to cmosurvey.org, since 2012, the budget allocated to digital advertising has an average annual growth of 10%-15%. Moreover, according to eMarketer's research, companies spend an average of 62.3% of their advertising budget on digital marketing throughout 2021. It's important for brands According to Our World in Data, 76% of small businesses use digital advertising. Digital marketing is indeed a good tool for both raising brand awareness and reaching the target audience, as well as for real assessment of the chosen strategy. Therefore, if it's about your business, digital marketing will help you communicate with your audience and analyze performance in real-time. It's accessible "At COMMSCHOOL, I returned from each lecture with new ideas and opportunities. Since this field is very dynamic, this is a place where you'll constantly receive updated information" - Veriko Bazali (Founder of Hippo Velo) "The course gave me exactly the knowledge and skills that I'll use in practical work. The type of teaching is tailored to today's job market and is focused on the student's career readiness and development" - Luka Razmadze (Freelance Digital Marketer) "Throughout the course, the most valuable aspect for me was the practical presentation of theoretical information. The lecturer demonstrated the practical application of each new topic, which helped me thoroughly understand these issues" - Ketevan Bukhaidze (Digital Marketer at Digital Genetics) Overall, whatever your reason for wanting to learn digital marketing, one thing remains constant: you don't need any prior knowledge or qualifications to learn it. All you need is the desire and a good source of knowledge. In this regard, Commschool's Digital Advertising course might be interesting for you. Join Us

Facebook Boosts vs Ads Manager - Differences and Similarities Between Meta's Advertising Tools

Today, every business needs to establish its unique advertising goals before placing ads on Facebook, Instagram, or other Meta platforms. To achieve some of these goals, it's enough to "boost" a post, while for more complex goals, creating personalized ads is necessary. In this blog, you'll learn about the differences and similarities between boosted posts and ads in Meta technologies and when they should be used. What is a "boosted" post?  A boosted post is the promotion of a post published on a page's timeline, with a certain budget for a relevant audience. This is the simplest way to advertise on Facebook. These ads differ from Facebook ads because they are not created in Meta Ads Manager and don't have the same personalization features.When you boost a post, it appears in the target audience's Facebook Feed as an ad. You can also choose Instagram for ad placement.When boosting a post, you tell FB 3 things:Target audience – who you want to reach with your adYour maximum budget for the campaignHow long you want the campaign to be active After confirming the ad, it will appear in your target audience's News Feed. What are Facebook ads?  Although boosted posts are still considered ads, Facebook ads are created through Ads Manager and offer more personalization and flexibility. There are many advertising targeting tools that will help you achieve specific business goals and reach the audience that interests you the most. When to use Facebook ads instead of boosted posts Digital Advertising 14 Lecture| 42 Hour | 7 Week Learn More As I've already told you, it's important for any business to determine exactly what they want to achieve with advertising. For example, if you want to increase audience engagement on the page or increase your brand awareness, boosting a post is a great way to maximize visibility and attract an audience. To create more expanded ad types and campaigns, it's better to use ads manager. If you're interested in digital advertising, join our Digital Advertising course, where you'll learn how to independently create and execute advertising strategies for Meta, LinkedIn, and Google platforms. Learn More