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SEO

  • 5.0 Rate

  • 16 Lecture

  • 48 hours

  • 8 Weeks

The goal of SEO is to make our business the first thing users see when searching for a product or service, as the term "Top of Mind" in the digital era means "Top of Search". Proper organic traffic can bring 10 times more value than users coming through other channels. Today, globally, e-commerce generates 39% of traffic through search engines, and people search for 3.5 billion phrases daily on Google's search engine alone.

Throughout the course, we will learn all the important issues that will help us appear in high positions in search engines. Based on real examples, we will assess the condition of websites, correct mistakes, learn how to raise the site's authority in the search engine, and deepen our knowledge in practice to measure results correctly and effectively.

Outcome

Skills Acquired: SemRush, GSC, CMS.

  • Conduct keyword research, assess keyword competition and search intent

  • Perform technical audits of websites

  • Audit and analyze website authority

  • Write HTML tags necessary for SEO

  • Optimize pages and texts according to search phrases

  • Work freely on popular CMSs (Webflow, Wordpress, Wix, Shopify...)

  • Find backlinks, perform link building campaigns

  • Write technical assignments and communicate effectively with developers

  • Write page and content briefs and communicate effectively with Content Writers

  • Plan and manage SEO campaigns

  • Integrate AI in SEO direction

  • Write out and track daily tasks (GANTT CHART)

  • Produce automated reporting

  • Find potential clients in the international market

Apr 10 1300₾

Wed-Fri 20:00-23:00

Dec 04 1300₾

Wed-Fri 20:00-23:00

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Who is this course for?

Business Owners

For small and medium business representatives who work on optimizing their own websites themselves.

Digital Marketers

The course is designed for beginner and experienced digital marketers who want to deepen their knowledge in this direction.

Program includes

Alumni Club

After successfully completing the final exam, graduates will be automatically enrolled in the Alumni Club. This membership grants them access to exclusive events, content, and special offers from our partner companies

Work Based Learning

The course includes practice-based learning, including assignments/exercises and individual projects.

Bilingual Certification

Upon successful completion of the course, students will receive a bilingual certificate.

Graduate feedback

5.0 Rate

Syllabus

How does the Web work?
What is a domain, hosting, server?
What is SEO?
Definition of terms
Search engine operating principle
Search algorithm
Factors affecting website positions in search engines
How search engines read web pages
Overview and installation of tools
Reliable sources for finding information
What components make up a web page
Which HTML tags are important for SEO
Title Tags
Meta Descriptions
Heading Tags (h1,h2,h3,..)
Semantic Tags
Hreflang
Schema Markup
Link Tags
Alt Tags
Robots tag
Canonical tag
Mobile-friendly website
HTTPS vs HTTP
SEO Friendly URL
301 redirects
Missing Pages
Broken internal & external links
Google Page Speed
Sitemap
Robots.txt
Canonicals
WordPress
Webflow
Shopify
Wix
Practical assignment: Build our personal page on Wix
WordPress installation
Plugins
Meta Tags Optimization
Alt Tags Optimization
Image Optimization

….

Tags
Header & Footer
Internal Link Building
SILO Site Structure
Canonical Tags
Text to HTML ratio
SEO Breadcrumbs
Social Integration

Pick your suitable time

Lecturers

Niko Samkharadze

SEO

Niko Samkharadze

SEO

Niko has been working in digital marketing for 6 years. His career began at Alpaca, the first SEO-specialized agency in Georgia, where he held various positions over time including WordPress developer, SEO specialist, and led both SEO and development teams before becoming the company's COO. Niko's portfolio includes over 20 projects in both local and global markets, across industries such as Adtech, iGaming, tourism, financial sector, e-commerce, healthcare, online media, and others. Since 2023, Niko has been working as an SEO specialist at Upgaming and as a freelance SEO specialist at the digital transformation agency Redberry. Niko's projects cover all stages of search engine optimization - initial communication with clients, research, strategy development and implementation, technical and on-page SEO, conducting link building campaigns, and providing client-tailored reporting and analytics.

Linkedin

FAQs for this course

A: Getting to Google's first page is one of the main keys to success today. In the SEO course, you'll learn how to make your website visible to search engines and attract more users through organic search. This is knowledge that will save any business advertising costs and bring long-term results.
A: SEO is a marathon, not a sprint, but in our course, you'll learn how to achieve results step by step. You'll master both technical SEO and content optimization strategies, and will be able to independently manage your website's ranking in search engines.

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SEO Lecturer, Niko Samkharadze on His Profession, Experience, and Significant Projects

 SEO (Search Engine Optimization) is the process of optimizing a website in search engines. It helps businesses occupy leading positions on users' search pages, which plays an important role in a company's success. Today, an SEO specialist is one of the highest-paid professions in the marketing field, which you can now master at Commschool. In this blog, I'll introduce you to Niko Samkharadze, a leading specialist in the field who will lead the SEO course. Niko has been working in digital marketing for 6 years. His career began at Alpaca, the first SEO-specialized agency in Georgia, where at different times he was a WordPress developer, SEO specialist, led SEO and development teams, and held the position of COO of the company. Niko's portfolio includes 20+ projects in both local and global markets - in industries such as Adtech, iGaming, tourism, financial sector, E-commerce, healthcare, online media, and more. Since 2023, Niko has been working as an SEO specialist at Upgaming and as a freelance SEO specialist at the digital transformation agency Redberry.   Niko tells us about the path he took to his current career and what the daily life of an SEO specialist is like Career Start At that time, I had almost no work experience, but writing had been my main passion since childhood. That's why I decided to try my luck as a copywriter in marketing. What fascinated me most about copywriting was that in a technically limited setting, you could convey a company's or brand's message to the audience with a small text in a way that would have a positive impact on them. I was lucky and started working as a copywriter, which actually turned out to be the beginning of my career. This opened many other doors for me over the following years. SEO 16 Lecture I 48 Hours I 8 Week Learn More Path to Becoming an SEO Specialist As I mentioned, copywriting was my first steps in my career. Over the years, I gained experience in web development, where I completed dozens of projects and learned SEO from very good mentors, and I remember how fascinated I was when I first realized how important, comprehensive, and interesting search engine optimization is. In addition to the technical skills I acquired, communicating with numerous people, clients, and companies gave me such Soft Skills that are one of the most valuable acquisitions for any SEO specialist or marketer. One of the biggest benefits of working as an SEO specialist is that you have to work with many different industries that are unknown to you at the time, and for the project to be successful, it's necessary for you to study the peculiarities of that industry, which ultimately gives you multifaceted knowledge. Currently, I work at Upgaming, with a great team where we work on internal projects, their development, and optimization in search engines, where even after 6 years, I learn something new every day. However, SEO is practically an inexhaustible topic, and if you stop learning and keeping up with trends, you'll definitely fall behind. That's why I'm now also learning programming in parallel, which will be an additional tool for me that I can then adapt to SEO processes. What is a typical workday like for an SEO specialist? My workday starts the night before when I plan the next day's work. However, the morning actually starts with reviewing updated data of projects in Google Search Console. It's a very pleasant feeling when you start each day by seeing the project's progress. 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What is SEO and How Does Search Engine Optimization Work?

 Many people use search engines daily for various purposes. A large portion of them are potential customers. Therefore, if a brand occupies high positions on the search engine results page, its visibility increases. This is what determines the importance of SEO, Search Engine Optimization, which plays a leading role in raising company awareness in today's digital world.  What is SEO and how does it work? You'll find the answer to this question here. Commschool lecturer, Niko Samkharadze, will tell you how to make a business successful through search engine optimization.  Niko is one of the leading specialists in the field, with over 5 years of experience in SEO. His portfolio includes 20+ projects in both local and global markets in industries such as Adtech, iGaming, tourism, financial sector, E-commerce, healthcare, online media, and more. Currently, Niko works as an SEO specialist at Upgaming and as a freelance SEO specialist at the digital transformation agency Redberry.SEO is a practice through which a website's traffic increases both qualitatively and quantitatively by improving its positions in search engines. The work cycle consists of the following stages: Website SEO auditKeyword researchCompetitor researchDefining SEO strategyTechnical SEOOn-Page SEOOff-Page SEOReportingRepetition What factors determine a website's position in search engine results?  Officially, Google has more than 200 factors by which it determines the position of websites on the search engine results page. However, their number may be much higher. In reality, Google's algorithm code is closed and inaccessible to everyone. The reason for the closure is that otherwise, people would misuse this knowledge and Google would turn into one big spam website. However, interestingly, in 2022, information about Yandex's search engine so-called Ranking Factors leaked. Anyone had access to it. It turned out that there were 1922 such influential factors; that is, 1922 factors according to which the algorithm assessed the "goodness" of a website, which is quite a lot. For example, one of the influential factors is considered to be the age of the website's domain, i.e., how long this or that website has been continuously functioning and existing in the web space. SEO Learn More In reality, an SEO specialist doesn't need to memorize all this information. It's quite enough to know the fundamental factors that are most important. These are: Quality, unique, and valuable content on the website;Fast and user experience-oriented website;Quality, organic signals from other sites to our website;Secure website from which user's personal information will not leak. Why is keyword research important? As Niko notes, keyword research is one of the most important stages in the process of planning and implementing an SEO strategy. In reality, it's the first stage when starting work on a project. For comparison, just as we turn on the light when entering a dark room, keyword research has a similar effect.Only through properly conducted keyword research is it possible to take the right direction on the project and achieve the desired results. Otherwise, the website may end up in top positions for keywords that are irrelevant and have poor quality traffic that won't convert. For example, let's say we have an online store in Britain where we sell chips and we've defined our main keyword as "Potato Chips". This word in British English means "french fries" and not "chips" (the correct term would be "Crisps"). If our website ends up in top positions for this word, we'll get visitors who are actually looking for french fries, while we're offering chips. With this method, we definitely won't sell many chips. How to develop a successful SEO campaign? In Niko's opinion, competitor analysis and constant effort to offer customers better service or product than the competitor is one of the starting points of successful SEO. When working on a project, you should always keep your finger on the pulse of competitors' websites. SEO specialists try to create better quality content than them and create a better experience for the user than them. There are appropriate tools to effectively monitor competitors. For example, Ahrefs and Semrush.To measure SEO success, it's important to agree with the client at the beginning of the project, or determine yourself, what the KPIs will be. As a rule, the main goal is to increase conversions. This could be sold products, purchased services, more regular readers on a news website, more listeners on a podcast, etc. To get conversions, it's important that the website appears in top positions for relevant keywords and has increased organic traffic. The best method to measure success is to take the main metrics (Clicks, Impressions, CTR) and compare current and previous periods. Observe what the dynamics are according to overall growth and individually according to keywords. Google Analytics and Google Search Console are quite sufficient as tools to know exactly where you are and what you need to improve. If we're in first place for all important keywords, we congratulate ourselves and start looking for new keywords, new opportunities to develop ourselves and develop the business. SEO vs AI Is SEO dead in 2023? Niko's answer is simple - no. As long as Google's main source of income is ads in the search engine, SEO is not threatened. To use facts, in Q4 2023, Google's revenue was $86.31 billion. 76% of this income came from ads run in search engines, which, in turn, is a 12.7% increase compared to the previous year. As for artificial intelligence, Niko's opinion is this: The widespread so-called Generative AI type artificial intelligences need real information, databases, materials from which they can learn, develop and generate satisfactory results for us. In most cases, the "learning material" of artificial intelligence is websites placed in the web space. Life is not static either and many new things happen around us every day, which are then illustrated in the web space. Therefore, a good website is only welcome for artificial intelligence. This should be the goal of SEO specialists - to have the type of content on the website that will benefit both the user and artificial intelligence. Today, an SEO specialist is one of the most in-demand and highly paid professions. Therefore, if you're ready for new challenges, the SEO course is for you. Learn more about the program and join us at Commschool! Learn More