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Creative Advertising

  • 5.0 Rate

  • 11 Lecture

  • 33 hours

  • 6 Weeks

Advertising has a peculiar characteristic - we often try to avoid it, block it, or "skip" it. Yet, we might eagerly anticipate a new campaign from our favorite brand, enjoying Nike's commercials, McDonald's and Burger King's battles, or Coca-Cola's holiday caravans. When does advertising become entertaining rather than annoying? How do some brands achieve this? What's behind an effective advertising campaign? This course aims to answer these questions.

We'll explore the fundamentals of advertising communication, key principles, and tools. You'll learn about the mechanics of creative agencies, their responsibilities, and how to maintain a harmonious relationship with clients. We'll analyze and discuss both global and Georgian case studies.

Students will get an inside look at the advertising industry and develop managerial skills in campaign planning, creative evaluation, and working with creative teams.

Outcome

Skills Acquired: advertising campaign, brief.

  • Develop comprehensive advertising briefs

  • Set and plan advertising campaign objectives

  • Select appropriate communication channels based on campaign goals and target audience

  • Communicate effectively with creative, media, and production agencies

  • Determine necessary resources for branding and manage the process

  • Evaluate campaign effectiveness

  • Utilize techniques for effective communication

May 16 1100₾

Tue-Thu 20:00-23:00

Jun 03 1100₾

Tue-Thu 20:00-23:00

Pre-enrollment
Split your payment
TBC installment
BOG installment

Who is this course for?

Beginner Marketers

The course is designed for beginner marketers who are interested in working in the advertising industry and want to continue their career in this direction.

Managers

For brand managers or account/project managers who want to develop effective tactics for managing and communicating with a creative agency

Program includes

Alumni Club

After successfully completing the final exam, graduates will be automatically enrolled in the Alumni Club. This membership grants them access to exclusive events, content, and special offers from our partner companies

Work Based Learning

The course includes practice-based learning, including assignments/exercises and individual projects.

Bilingual Certification

Upon successful completion of the course, students will receive a bilingual certificate.

Graduate feedback

5.0 Rate

Syllabus

Course overview and expectations
Evolution of advertising: Past and present
The advertising industry in Georgia
Distinguishing between brand and product
Developing brand strategy
Identifying target audiences
Visual and verbal branding techniques
Practical exercise: Brand analysis
Aligning creative solutions with campaign objectives
Tools for developing creative ideas
Rational and emotional approaches in advertising
Practical exercise: Campaign concept creation
Defining traditional and non-traditional media
Understanding Owned, Paid, and Earned Media
Case studies: Optimal use of various media channels
Exploring effective communication techniques:
Practical exercise: Tactical campaign planning

Pick your suitable time

Lecturers

Tamar Tsintsadze

Tamar Tsintsadze

Tamar has been working in the advertising industry for over 10 years. She spent a large part of her career at the creative agency Windfor's, where at various stages she performed the functions of Account Planner, Senior Account Manager, and Client Services Director in both the Tbilisi and Kiev branches. Due to the specifics of these positions, her daily activities were closely intersected with strategists, creative and design departments, production, and client marketing teams. Since 2016, she has been leading the international creative festival "Ad Black Sea".

FAQs for this course

A: In a world where consumers see hundreds of ads daily, only creative and distinctive messages can capture their attention. In our course, you'll learn how to create advertisements that stand out, evoke emotions, and stay in people's memories. This is an art that combines strategic thinking with creative freedom.
A: If you're someone who loves unexpected ideas, is drawn to visual communication, and wants to create advertisements that everyone will talk about - this course is for you. Here you'll discover your creative voice and learn how to turn ordinary products into compelling stories.

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