Apply now | 1400₾

Content Marketing

  • 10.0 Rate

  • 14 Lecture

  • 42 hours

  • 7 Weeks

Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies.

In the world of digital communication, content is one of the most powerful tools a brand can have. It creates the first impression, shapes how users feel about a brand, and ultimately defines the outcome. Today, as social media platforms evolve daily and audiences expect more speed, creativity, and precision, content management has become critically important for businesses.

Throughout the course, we’ll focus on the full cycle of content management: how an idea is born, how a brief is created, how this transforms into content, how it is distributed across channels (Facebook, Instagram, TikTok, YouTube, LinkedIn), and finally, how results are measured. Through practical workshops and real-life briefs, students will learn how to build campaigns that fit into a unified strategy and deliver measurable outcomes.

Outcome

Skills Acquired: Content campaign planning, Content Strategy, photo and video shooting, Content Analytics

  • Plan and implement a content campaign from idea to distribution

  • Adapt content formats for different social media platforms

  • Use influencer marketing and evaluate its effectiveness

  • Create both visual and written content

  • Plan and manage shoots (briefs, moodboards, shotlists)

  • Build a content strategy and calendar

  • Use analytics and metrics to measure results

  • Create and optimize content using AI tools

  • Manage audience communication and boost engagement

Jan 21 1400₾

Wed 20:00-23:00 | Sat 12:00-15:00

Apply now
Split your payment
TBC installment
BOG installment

Who is this course for?

Business Owners

For small and medium business representatives who work on optimizing their own websites themselves.

Digital Marketers

For beginner and experienced digital marketers who want to deepen their knowledge in this direction.

Program includes

Alumni Club

After successfully completing the final exam, graduates will be automatically enrolled in the Alumni Club. This membership grants them access to exclusive events, content, and special offers from our partner companies. Special offers also apply to the Content Marketing course, which include guaranteed internships and interviews.

Work Based Learning

The course includes practice-based learning, including assignments/exercises and individual projects.

Bilingual Certification

Upon successful completion of the course, students will receive a bilingual certificate.

Graduate feedback

10.0 Rate

Syllabus

What content management means
Types of content
Trends
Content distribution across different digital channels
Niche content – how to stand out
Content planning
Creating briefs
Building timelines
Execution and channel distribution
Content lifecycle & workflow management
Examples of successful content campaigns
Content formats
Content distribution on Facebook
Planning communication strategy for Facebook
Successful Facebook case studies
Content formats
Key Instagram metrics
Ways to increase audience engagement
Successful Instagram case studies
Platform and algorithm overview
TikTok video structure
User-generated content
Ways to increase engagement
Successful TikTok case studies

Pick your suitable time

Lecturers

Ninutsa Okropiridze

Content Marketing

Ninutsa Okropiridze

Content Marketing

Ninutsa has 8 years of experience in marketing and is a Forbes 30 Under 30 awardee in the Media & Marketing category. She currently leads the Content Department at Bank of Georgia. Her team brings together social media, production, copywriting, and blog specialists, allowing her to manage the full cycle of content processes - from idea generation to final distribution. Her portfolio includes numerous 360° campaigns, both brand and product-focused, with integrated content architectures tailored to specific channels. Her daily work involves managing content across platforms, collaborating with influencers, producing video and photo content, planning content calendars, and analyzing results.

Linkedin

Irina Beriashvili

Content Management

Irina Beriashvili

Content Management

Irina has been working in content marketing for 9 years. She gained her initial experience at agency Redberry, where she held the position of Content Creator and Content Lead for 3 years. She then became the Digital Creative Director at Leavingstone. Irina has extensive collaboration experience with leading brands across various business sectors: banking, food, technology, fashion, and others. Since 2022, she has continued her work in the field as a co-founder of Eserti content studio.

Behance

Liana Metreveli

Content Management

Liana Metreveli

Content Management

Liana is a co-founder of Eserti Content Studio. She has been working in the content field for 8 years, during which time she has held various positions, including head of the social media team at Bank of Georgia, and before that, content director at the digital transformation agency Redberry. In terms of content campaign planning and creation, Liana has worked with many different brands, including Galleria Tbilisi, Veli Store, TBC Bank, Kampa, GWP, Avon, Lavazza, Alcorium, Eqimo, Likani, Scarpiera, Miniso, Ice, Kayak, and many others.

Linkedin

FAQs for this course

A: Imagine being able to work from home, manage brands' social media, and create content that will interest thousands of people. The Content Management course will teach you these skills and give you the opportunity to get a high-paying position or become a successful freelancer. Today, when every business is trying to establish itself in the online space, the Content Manager profession is one of the most in-demand and promising careers.
A: You can start a career in any field that interests you - be it fashion, sports, technology, or entertainment. After completing our course, you'll know how to create engaging content, manage social media channels, and run successful marketing campaigns. Plus, we offer our top-performing students a guaranteed one-month internship at our partner companies, which often leads to full-time employment opportunities.

Your search Digital Designer did not match any documents

Unable to locate relevant information?

Get Free consultation

You may interest

Intermediate
1400₾
AI in Content Creation
Artificial Intelligence (AI) is actively transforming content creation and marketing processes. In today’s fast-changing digital environment, using AI has become not just beneficial, but essential. It significantly reduces the time spent on content creation, expands creative possibilities, and enables better personalization and optimization of content. AI tools simplify both the ideation and execution phases. During the course, participants will learn how to quickly and efficiently create photo and video content using various AI tools. Upon successful completion of the course, the student will receive a bilingual certificate.
10 Lectures
25 hours
Beginner
1400₾
Content Marketing
Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies.In the world of digital communication, content is one of the most powerful tools a brand can have. It creates the first impression, shapes how users feel about a brand, and ultimately defines the outcome. Today, as social media platforms evolve daily and audiences expect more speed, creativity, and precision, content management has become critically important for businesses. Throughout the course, we’ll focus on the full cycle of content management: how an idea is born, how a brief is created, how this transforms into content, how it is distributed across channels (Facebook, Instagram, TikTok, YouTube, LinkedIn), and finally, how results are measured. Through practical workshops and real-life briefs, students will learn how to build campaigns that fit into a unified strategy and deliver measurable outcomes.
14 Lectures
42 hours
Beginner
1200₾
Creative Advertising
Advertising has a peculiar characteristic - we often try to avoid it, block it, or "skip" it. Yet, we might eagerly anticipate a new campaign from our favorite brand, enjoying Nike's commercials, McDonald's and Burger King's battles, or Coca-Cola's holiday caravans. When does advertising become entertaining rather than annoying? How do some brands achieve this? What's behind an effective advertising campaign? This course aims to answer these questions.We'll explore the fundamentals of advertising communication, key principles, and tools. You'll learn about the mechanics of creative agencies, their responsibilities, and how to maintain a harmonious relationship with clients. We'll analyze and discuss both global and Georgian case studies.Students will get an inside look at the advertising industry and develop managerial skills in campaign planning, creative evaluation, and working with creative teams.
11 Lectures
33 hours
Intermediate
1500₾
Data-Driven Marketing
In the digital space, every user behavior is data, and the ability to use it correctly is the main means of gaining an advantage over competitors, as it helps us make smart decisions based on facts rather than assumptions.Unlike traditional marketing approaches, data-driven marketing helps you better understand your customers, study their behaviors, communicate with them in a relevant way, determine where and how to "meet" them based on their needs, and measure the effectiveness of marketing activities.Throughout the course, we will go through data analytics, customer segmentation, attribution modeling, developing marketing action plans and budgets, evaluating strategies and tactics, and more in detail.
14 Lectures
42 hours
Beginner
1400₾
Digital Advertising
Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies. Digital channels allow us to be maximally interesting, timely, and useful to the target audience at the right time and place, as creativity cannot be complete if it is placed incorrectly. In the era of digital migration, the main advantage of advertising is its measurability - it is possible to evaluate each marketing initiative and translate it into business results, refining strategy and tactics based on numbers. Within the program, you will discuss how digital advertising should become an integral part of a brand's integrated marketing communications. You will acquire the basis of theoretical and practical knowledge needed for effective advertising planning, launch, monitoring, analytics, and optimization.
14 Lectures
42 hours
Advance
1500₾
Marketing Management
The marketing field is often perceived as a simple, "romantic" and fun work environment. In reality, for a marketing manager to make the work process simple and diverse, quite a few systematic and sequential steps need to be taken. This course addresses these steps.The program is designed for marketers who want to delve into strategic marketing and leadership in marketing. The course is built on practical experience and real insights - things you can't read anywhere unless you experience them in practice - real processes, receiving and overcoming current challenges.In interactive sessions, students will have the opportunity to look at the company's business processes from a different prism, receive inspiration and motivation to make their daily work experience interesting. They will be able to reflect on how they can apply the knowledge and skills gained in a real work environment based on practical examples.
14 Lectures
42 hours
Advance
1300₾
Sense of Branding
A modern brand represents a position. It's a statement. It can broaden one's horizon, make them look in a certain direction, draw attention, and evoke desire. Strategic branding defines everything that a brand should make happen in our lives. After completing the crash course, you'll be able to understand brand elements and manipulate them. Sessions will be held at D Block Workspace//@ Stamba.
4 Lectures
20 hours
Intermediate
1400₾
SEO
The goal of SEO is to make our business the first thing users see when searching for a product or service, as the term "Top of Mind" in the digital era means "Top of Search". Proper organic traffic can bring 10 times more value than users coming through other channels. Today, globally, e-commerce generates 39% of traffic through search engines, and people search for 3.5 billion phrases daily on Google's search engine alone.Throughout the course, we will learn all the important issues that will help us appear in high positions in search engines. Based on real examples, we will assess the condition of websites, correct mistakes, learn how to raise the site's authority in the search engine, and deepen our knowledge in practice to measure results correctly and effectively.
16 Lectures
48 hours
Beginner
7080₾
Strategic Communication
We believe that leaders should know all aspects of marketing communication, so during our 6-month intensive program, we explore the essential tools needed for strategic marketing communication. Regardless of industry, establishing brand values, gaining customer loyalty, and growing business is strategically important for any brand. Therefore, our _vision for _this course is - to deeply understand marketing strategy innovations and provide attending professionals with the necessary tools to achieve their goals. The Strategic Communication Program includes 8 modules: Introduction to Marketing Product Innovation Strategic Communication Data & Insights Brand Management Digital Events Decision Making Decision Making is an additional module of strategic communication, where leaders of large Georgian companies and others will share their experience about the decision-making process. During these meetings, students have the opportunity to ask invited speakers questions about their professional lives. Also, three international speakers with diverse experiences conduct integrated lectures in the program - Jennifer Wong, Peter Hamilton, and Siby Thomas.
80 Lectures
240 hours

Relevant Resources

Show More

"We'll create content from everything and/or nothing" - Liana Metreveli

 The stories of people who followed their inner voice and weren't afraid of radical life changes are inspiring and encouraging for me and, I'm sure, for you too. This blog is about just such a story of Commschool's content management lecturer. Liana Metreveli is currently the co-founder of Eserti Content Studio, and before that, she led the social media team at the Bank of Georgia. Her work experience also includes working as a content director at "Redberry". She always had an interest in journalism and photography; although unexpectedly for herself, she entered university to study law, she never gave up creating blogs and articles. Liana says that her aspiration for writing was noticed and tested with the help of those around her, and when it was discovered that she was successfully handling content creation and copywriting, she became part of "Redberry"."Brilliant ideas probably come to everyone once in a thousand times, but the challenge of a content director is to maintain a continuous flow of ideas." Content Marketing 14 Lecture 42 Hour 7 Week Learn More "We can't rely solely on an invisible idea. That's why it's very important to develop a pattern of thinking, to deeply study the brand you're working for. You really can't control when an idea will come, but you can control the path by which you reach that idea."  The content management course that Liana will lead covers exactly the formation of thought patterns and paving the way to find ideas. "This course will also be one big content. Full of practical work, where we'll see, create, change, then create again with our own hands, in different digital channels, with different means, resources, and ideas." Searching for inspiration is a constant process for Liana. These are not just empty words; she searches for diverse information, reads articles on topics of interest to her, gets acquainted with the news and activities of social networks, brands, or other content directors. She often arranges moodboards and collects visual material. Under these conditions of continuous information flow, in most cases, the desired inspiration comes to her. And if the longed-for idea doesn't come, then, according to Liana's advice, it's better to shift your attention to something else, rest your mind, and then the desired solution usually comes at an unexpected moment.  Liana has been involved in working on campaigns and original content for brands such as GWP, Secret Santa, ICY, Galleria Tbilisi, Miniso, Beeline, Kayak, AVON, and others. You can see her works in the form of a portfolio. Alumni About Course Tekla Razmadze, Marketing Manager at Travel Box: "For me, Commschool was a discovery of many new things and my own strengths, an increase in self-confidence, meeting pleasant people, sharing positive emotions, and a push towards new adventures. I would recommend it to anyone who wants to strive for novelty and enjoy the pleasure received during this pursuit." Nino Kanchaveli, Freelance Content Creator: "What happens in the lectures is real magic. From the very first lecture, I became convinced that I chose my new career correctly. As a completely inexperienced person, I discovered that I can do this work endlessly. Thanks to Commschool, I found my place and I'm not planning to go anywhere else." Gvantsa Razmadze, Internal Communications Officer at Adjarabet: "Commschool has become my favorite place! For anyone who has ever thought about creating something magnificent from nothing, this is the place for it. You'll find an environment where you won't be counting the minutes until the lectures end; on the contrary, after a 3-hour lecture, you might even be disappointed that it didn't last longer. You'll meet an excellent lecturer who will tirelessly answer your questions. I think I haven't experienced anything this pleasant for a long time." And finally, Content Creator is not a Georgian word; instead, it can be beautifully expressed in our own language: "შექმნელი" (creator).Therefore, this course is for everyone who is or aspires to be a creator. Whether you have your own brand, work with various businesses, or are interested in social media and see yourself in this field. Join Us

From the Content Management Course to Redberry – Anano Chelidze’s Career Development Journey

"Commschool actively helps its graduates find job opportunities that match their interests," says Anano Chelidze, a graduate of Commschool's Content Management course. Through the graduate club, she joined the Redberry team. In this blog, we’ll share the story of Anano’s career progress.The Graduate Club offers its members exclusive job offers, internship opportunities, and consultations from Commschool’s partner companies. These partners include Holmes & Watson, Adjarabet, Adjara Sport, Redberry, JWT Metro, and more.Thanks to the knowledge she gained at Commschool, Anano found it easier to transition into her new role at Redberry:"I've been working at the agency for a month now, and the information I learned in the Content Management course has been really helpful in performing my daily tasks."Anano discovered Commschool through recommendations from friends and completed the Content Management course online, which was led by Redberry's Content Director, Liana Metreveli."During the course, the group assignments and real project analyses provided by the lecturer gave us valuable insights into the practical work of a content creator. The interactive lectures were lively and engaging. Even though the course was online, I didn’t feel like I missed anything."Anano is happy with her experience at Commschool and recommends it to others:"I think that for anyone looking to deepen their knowledge in their field or explore a new profession, Tbilisi School of Communications is the perfect place to take that step."If you’re interested in Commschool’s Content Management course, know that with just 16 lessons over two months, you'll gain the knowledge and access to real job opportunities through the school.Join us today! Learn more

"It doesn't matter how big your budget is, because the goal of spending effectively remains unchanged"

When marketing is mentioned, most of us imagine people caught up in the whirlwind of planning creative campaigns and advertisements; here also arises the question - then what is marketing? Apparently, marketing doesn't just mean creating "catchy" ads and staying up all night on the shooting set. Sulkhan Latsabidze, a lecturer in the Marketing Management course, will share his different experience throughout the program. სულხანმა მრავალწლიანი გამოცდილება სხვადასხვა კომპანიაში მიიღო: ალდაგი, ბანკი “რესპუბლიკა”, ბილაინი, საქართველოს ლატარიის კომპანია, კავკასუს ონლაინი, ვისოლი, ჯეოსელი –  ეს იმ კომპანიათა არასრული ჩამონათვალია, რომელთათვისაც სულხანს მარკეტინგის ან/და გაყიდვების განხრით უმუშავია.  Sulkhan gained many years of experience in various companies: Aldagi, Bank Republic, Beeline, Georgian Lottery Company, Caucasus Online, Wissol, Geocell - this is an incomplete list of companies for which Sulkhan has worked in marketing and/or sales. For him, marketing means regular debate with the consumer, "getting on their nerves," i.e., constantly being in their field of vision. In his opinion, regardless of the budget size, the main thing is to somehow regularly attract the consumer's attention, and for this, heavy or long-term communications are not necessary at all. "The main component of a marketing campaign is not a creatively planned campaign and/or beautiful advertisement, but it's important to correctly determine your resource and decide what you can do based on it." This is precisely why Sulkhan considers finances, Excel, and numbers as direct marketing tools. According to him, it doesn't matter what product you have to work on; the main thing is to adapt as quickly as possible and adapt your previous experience to the new product. It also doesn't matter how big your budget is, because the goal of spending effectively remains unchanged. However, before it comes to planning and conducting campaigns, as he says, it's most important to create a marketing department and set up its structure: "First you need to set up the conveyor; only then can you start doing something."https://www.youtube.com/watch?v=zagq22PIP4A As we understand, a large part of the Marketing Management course is based on practical training, Sulkhan will share his diverse challenges and cases. Until then, we'll share the assessments of graduates: "ძალიან საინტერესო და სასიამოვნო პროცესია ლექტორთან გამოცდილების და აზრების გაცვლა. ვფიქრობ ის, რომ კურსი აწყობილია პრაქტიკულ გამოცდილებაზე ძალიან ბევრს ნიშნავს, ასევე თეორიული კუთხით იღებ ზუსტად იმ კონკრეტულ და მნიშვნელოვან ინფორმაციას, რასაც ყოველდღიურად გამოიყენებ და დაგჭირდება მუშაობის პროცესში." თამთა ხარაიშვილიBrand Manager at Askaneli "ძალიან რთულია დაინახო მარკეტინგის რეალური სახე მაშინ, როდესაც გარშემო არის ლამაზი რეკლამები და ყველა იმაზე საუბრობს, თუ რამდენად საჭიროა ეს ყველაფერი, სულხანის ლექცია კი გხსნის ამ ვარდისფერ სათვალეს, გაჩვენებს რეალურ სახეს, გიჩვენებს დადებით და უარყოფით მხარეებს, რაც შემდგომი განვითარებისთვის უმნიშვნელოვანესია." გოგა ჯამაგიძეBrand Manager at Adjarabet "მე პირადად ძალიან დამეხმარა რაღაც საკითხებზე პრაქტიკული მაგალითების გარჩევა ლექტორის მხრიდან და რაღაცები უფრო სიღრმისეულად გავიგე, ვიდრე აქამდე მესმოდა - ვინც ამ მიმართულებით მუშაობს ან აპირებს მუშაობას, ძალიან გამოადგება ეს კურსი." ანი მაჭავარიანიHead Of Marketing & PR Department at Enterprise Georgia "კურსმა ნამდვილად გადააჭარბა ჩემს მოლოდინებს იმ კუთხით, რომ პირველივე ლექციებიდან მივხვდი როგორ გავიზარდე და ძალიან ბევრი განხილული საკითხი რეალურად გამოვიყენე პრაქტიკულ საქმიანობაში, განსაკუთრებით ტექნიკური “down to earth” საკითხები, ბიუჯეტური და მენეჯერული მიდგომები." თათია ჯიქიაMarketing Manager at MarTV Previous Next Within the course, you will be taught how to write and spend a budget, when it's optimal to rely directly on Excel and when you can "have fun" with creativity, how to interact with a creative agency, how it's better to launch different products, how to evaluate the effectiveness of a conducted campaign, etc.You will be interested in the course if you are marketing managers working in any field, account or brand managers, as well as marketing directors and, in general, anyone who wants to learn more about the practical side of marketing. Therefore, if studying Marketing Management seems interesting to you and you want to gain new knowledge and experience in this direction, join us, we're starting the program on May 30th! Learn More