"It doesn't matter how big your budget is, because the goal of spending effectively remains unchanged"

When marketing is mentioned, most of us imagine people caught up in the whirlwind of planning creative campaigns and advertisements; here also arises the question – then what is marketing?

Apparently, marketing doesn’t just mean creating “catchy” ads and staying up all night on the shooting set. Sulkhan Latsabidze, a lecturer in the Marketing Management course, will share his different experience throughout the program.

სულხანმა მრავალწლიანი გამოცდილება სხვადასხვა კომპანიაში მიიღო: ალდაგი, ბანკი “რესპუბლიკა”, ბილაინი, საქართველოს ლატარიის კომპანია, კავკასუს ონლაინი, ვისოლი, ჯეოსელი – ეს იმ კომპანიათა არასრული ჩამონათვალია, რომელთათვისაც სულხანს მარკეტინგის ან/და გაყიდვების განხრით უმუშავია.

Sulkhan gained many years of experience in various companies: Aldagi, Bank Republic, Beeline, Georgian Lottery Company, Caucasus Online, Wissol, Geocell – this is an incomplete list of companies for which Sulkhan has worked in marketing and/or sales.

For him, marketing means regular debate with the consumer, “getting on their nerves,” i.e., constantly being in their field of vision. In his opinion, regardless of the budget size, the main thing is to somehow regularly attract the consumer’s attention, and for this, heavy or long-term communications are not necessary at all.

"The main component of a marketing campaign is not a creatively planned campaign and/or beautiful advertisement, but it's important to correctly determine your resource and decide what you can do based on it."

This is precisely why Sulkhan considers finances, Excel, and numbers as direct marketing tools. According to him, it doesn’t matter what product you have to work on; the main thing is to adapt as quickly as possible and adapt your previous experience to the new product. It also doesn’t matter how big your budget is, because the goal of spending effectively remains unchanged.

However, before it comes to planning and conducting campaigns, as he says, it’s most important to create a marketing department and set up its structure: “First you need to set up the conveyor; only then can you start doing something.”

As we understand, a large part of the Marketing Management course is based on practical training, Sulkhan will share his diverse challenges and cases.

Until then, we’ll share the assessments of graduates:

"ძალიან საინტერესო და სასიამოვნო პროცესია ლექტორთან გამოცდილების და აზრების გაცვლა. ვფიქრობ ის, რომ კურსი აწყობილია პრაქტიკულ გამოცდილებაზე ძალიან ბევრს ნიშნავს, ასევე თეორიული კუთხით იღებ ზუსტად იმ კონკრეტულ და მნიშვნელოვან ინფორმაციას, რასაც ყოველდღიურად გამოიყენებ და დაგჭირდება მუშაობის პროცესში."

"ძალიან რთულია დაინახო მარკეტინგის რეალური სახე მაშინ, როდესაც გარშემო არის ლამაზი რეკლამები და ყველა იმაზე საუბრობს, თუ რამდენად საჭიროა ეს ყველაფერი, სულხანის ლექცია კი გხსნის ამ ვარდისფერ სათვალეს, გაჩვენებს რეალურ სახეს, გიჩვენებს დადებით და უარყოფით მხარეებს, რაც შემდგომი განვითარებისთვის უმნიშვნელოვანესია."

"მე პირადად ძალიან დამეხმარა რაღაც საკითხებზე პრაქტიკული მაგალითების გარჩევა ლექტორის მხრიდან და რაღაცები უფრო სიღრმისეულად გავიგე, ვიდრე აქამდე მესმოდა - ვინც ამ მიმართულებით მუშაობს ან აპირებს მუშაობას, ძალიან გამოადგება ეს კურსი."

"კურსმა ნამდვილად გადააჭარბა ჩემს მოლოდინებს იმ კუთხით, რომ პირველივე ლექციებიდან მივხვდი როგორ გავიზარდე და ძალიან ბევრი განხილული საკითხი რეალურად გამოვიყენე პრაქტიკულ საქმიანობაში, განსაკუთრებით ტექნიკური “down to earth” საკითხები, ბიუჯეტური და მენეჯერული მიდგომები."

Within the course, you will be taught how to write and spend a budget, when it’s optimal to rely directly on Excel and when you can “have fun” with creativity, how to interact with a creative agency, how it’s better to launch different products, how to evaluate the effectiveness of a conducted campaign, etc.

You will be interested in the course if you are marketing managers working in any field, account or brand managers, as well as marketing directors and, in general, anyone who wants to learn more about the practical side of marketing.

Therefore, if studying Marketing Management seems interesting to you and you want to gain new knowledge and experience in this direction, join us, we’re starting the program on May 30th!

Tell your Friends

You may interest

Highlighted blogs

Tbilisi Communication School at the Ad Black Sea Festival...

IT Project Management – Meet the Lecturer, Gagi Ninoshvili...

Data Analytics - What Is It and How Do Businesses Use It?...

You may interest

Beginner

1300₾

Content Marketing

Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies.Content – /kənˈtɛnt/ – isn't a Georgian word, but it doesn't sound bad. Content is a big part of our daily lives; it can be understood, viewed, and perceived in various ways, which is why content is everything and content is everywhere. With properly planned content, many great goals can be achieved; the key is to hit the target.Content is what pleases the eye and doesn't lack for the ear. This course will be one big content experience, filled with practical work where we'll see, create, change, and then create again with our own hands, across different digital channels, using various means, resources, and ideas.

14 Lectures

42 hours

Beginner

1200₾

Creative Advertising

Advertising has a peculiar characteristic - we often try to avoid it, block it, or "skip" it. Yet, we might eagerly anticipate a new campaign from our favorite brand, enjoying Nike's commercials, McDonald's and Burger King's battles, or Coca-Cola's holiday caravans. When does advertising become entertaining rather than annoying? How do some brands achieve this? What's behind an effective advertising campaign? This course aims to answer these questions.We'll explore the fundamentals of advertising communication, key principles, and tools. You'll learn about the mechanics of creative agencies, their responsibilities, and how to maintain a harmonious relationship with clients. We'll analyze and discuss both global and Georgian case studies.Students will get an inside look at the advertising industry and develop managerial skills in campaign planning, creative evaluation, and working with creative teams.

11 Lectures

33 hours

Intermediate

1500₾

Data-Driven Marketing

In the digital space, every user behavior is data, and the ability to use it correctly is the main means of gaining an advantage over competitors, as it helps us make smart decisions based on facts rather than assumptions.Unlike traditional marketing approaches, data-driven marketing helps you better understand your customers, study their behaviors, communicate with them in a relevant way, determine where and how to "meet" them based on their needs, and measure the effectiveness of marketing activities.Throughout the course, we will go through data analytics, customer segmentation, attribution modeling, developing marketing action plans and budgets, evaluating strategies and tactics, and more in detail.

14 Lectures

42 hours

ჯერ კიდევ არ იცი რომელი პროფესია შეგეფერება?

შეავსე ქვიზი და მიიღე პერსონალიზებული რეკომენდაციები კარიერულ გზასთან დაკავშირებით

დაწყება