AI in Content Creation

  • 10.0 Rate

  • 10 Lecture

  • 20 hours

  • 5 Weeks

Artificial Intelligence (AI) is actively transforming content creation and marketing processes. In today’s fast-changing digital environment, using AI has become not just beneficial, but essential. It significantly reduces the time spent on content creation, expands creative possibilities, and enables better personalization and optimization of content.

AI tools simplify both the ideation and execution phases. During the course, participants will learn how to quickly and efficiently create photo and video content using various AI tools.

Upon successful completion of the course, the student will receive a bilingual certificate.

Outcome

Skills Acquired: Gemini; Freepik; Kling AI; Weavy; Heygen

  • Prompt Engineering: Communicate effectively with AI and give precise instructions for generating textual and visual content;

  • Strategic Content Creation: Conduct market research, analyze competitors, and develop content strategies using AI;

  • Visual Identity Creation: Generate logos, brand colors, typography, and other visual elements;

  • Photo & Video Content Generation: Create unique photos, illustrations, short videos, and animations based on any idea;

  • Workflow Optimization: Connect different AI platforms to efficiently execute complex projects;

  • Ethical Awareness: Understand the legal and ethical considerations of AI-generated content and how to use it for commercial purposes.

May 10 1400₾

Mon-Thu | 19:30-21:30

Split your payment
TBC installment
BOG installment

Who is this course for?

Marketers & Content Creators

Ideal for content creators, social media managers, and digital marketing professionals who want to easily and quickly generate personalized photo and video content;

Small Business Owners

who want to create high-quality, effective content for their brand or company quickly and cost-effectively, without prior knowledge or access to specialized tools;

Individuals who are interested in Design & Technologies

For individuals who want to experiment with photo and video manipulation using AI tools and create compelling visual content.

Program includes

Alumni Club

Exclusive membership of Alumni Club where you will get career advises and offers.

Work Based Learning

The course includes practice-based learning, including assignments/exercises and individual projects.

Bilingual Certification

Upon successful completion of the course, students will receive a bilingual certificate.

Graduate feedback

10.0 Rate

Syllabus

Generative AI: from its origins to today
How AI tools are used for content creation
Key platforms and tools used throughout the course
Types and media of generative AI (static visuals, video, audio, text)
Capabilities & limitations of AI
What a prompt is and the components of a strong prompt: clarity, context, goal, format, tone, role
Differences between prompting language models and image models
What language models are (text, no-code) and how they work
Use cases for language models: long-form text, analysis, ideation, prompt writing, HTML file creation
What visual models are (image, video, audio) and how they work
Terminology: text-to-image, image-to-video, audio-to-text, image-to-text, etc.
Two types of image models (classic and instruction-based)
Video and audio models and their prompting techniques
Building complex prompt structures and the Chain of Thought methodology
Effective use of LLM platforms
In-depth document analysis
Creating new texts and assigning roles to models
Generating different types of content: social media posts, blog posts, scripts, presentations
Creating structures: presentation outlines, scripts, reports
Alternative uses of language models (no-code apps, HTML documents, presentations)
Overview of Weavy.ai / Freepik platforms
How classic image models work
Instruction-based models: differences from traditional models
Image model parameters and terminology (seed, sampling steps, outpaint/inpaint, etc.)
Prompt anatomy: the 4 components of success (subject, style & medium, composition, atmosphere)
Composition control (camera angle, lighting, style selection, etc.)
Working with instruction-based models (Weavy.ai / Freepik)
Editing existing photos using AI (Generative Fill, Inpainting)
Extracting prompts from images (Image-to-Text / Describe) and modifying them
Object replacement, removal, and background changes using instruction-based models
“Supporting photo tools”: upscaling, detailing, and style transformation

Pick your suitable time

Lecturers

John Kvezereli

AI in Content Creation

John Kvezereli

AI in Content Creation

John has over 10 years of experience in digital design. For more than 6 years, he has been actively using AI tools, reshaping content creation approaches in both his personal and professional work. Among his many projects is Georgia Post’s first AI-generated postage stamp, which received an Ad Black Sea award. Currently, John is focused on developing his AI agency, Buff Labs, and collaborates with brands such as Dressup, Elit, Alta, Aldagi, Aversi, Profy App, Tegeta Motors, Wendy’s, and others.

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FAQs for this course

A: Must have a subscription of Google AI Pro, Freepik Premium + and Kling AI Standard.
A: At the end of each course, there is a practical final exam, where students are evaluated on a 100-point system, and the passing score is 51.

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