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"We'll create content from everything and/or nothing" - Liana Metreveli

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The stories of people who followed their inner voice and weren’t afraid of radical life changes are inspiring and encouraging for me and, I’m sure, for you too. This blog is about just such a story of Commschool’s content management lecturer.

კონტენტ მენეჯმენტი

Liana Metreveli is currently the co-founder of Eserti Content Studio, and before that, she led the social media team at the Bank of Georgia. Her work experience also includes working as a content director at “Redberry”. She always had an interest in journalism and photography; although unexpectedly for herself, she entered university to study law, she never gave up creating blogs and articles.

 

Liana says that her aspiration for writing was noticed and tested with the help of those around her, and when it was discovered that she was successfully handling content creation and copywriting, she became part of “Redberry”.

“Brilliant ideas probably come to everyone once in a thousand times, but the challenge of a content director is to maintain a continuous flow of ideas.”

Content Marketing

14 Lecture 42 Hour 7 Week
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"We can't rely solely on an invisible idea. That's why it's very important to develop a pattern of thinking, to deeply study the brand you're working for. You really can't control when an idea will come, but you can control the path by which you reach that idea."

 

The content management course that Liana will lead covers exactly the formation of thought patterns and paving the way to find ideas.

"This course will also be one big content. Full of practical work, where we'll see, create, change, then create again with our own hands, in different digital channels, with different means, resources, and ideas."

Searching for inspiration is a constant process for Liana. These are not just empty words; she searches for diverse information, reads articles on topics of interest to her, gets acquainted with the news and activities of social networks, brands, or other content directors. She often arranges moodboards and collects visual material. Under these conditions of continuous information flow, in most cases, the desired inspiration comes to her.

 

And if the longed-for idea doesn’t come, then, according to Liana’s advice, it’s better to shift your attention to something else, rest your mind, and then the desired solution usually comes at an unexpected moment.

 

Liana has been involved in working on campaigns and original content for brands such as GWP, Secret Santa, ICY, Galleria Tbilisi, Miniso, Beeline, Kayak, AVON, and others. You can see her works in the form of a portfolio.

Alumni About Course

Tekla Razmadze, Marketing Manager at Travel Box: "For me, Commschool was a discovery of many new things and my own strengths, an increase in self-confidence, meeting pleasant people, sharing positive emotions, and a push towards new adventures. I would recommend it to anyone who wants to strive for novelty and enjoy the pleasure received during this pursuit."

Nino Kanchaveli, Freelance Content Creator: "What happens in the lectures is real magic. From the very first lecture, I became convinced that I chose my new career correctly. As a completely inexperienced person, I discovered that I can do this work endlessly. Thanks to Commschool, I found my place and I'm not planning to go anywhere else."

Gvantsa Razmadze, Internal Communications Officer at Adjarabet: "Commschool has become my favorite place! For anyone who has ever thought about creating something magnificent from nothing, this is the place for it. You'll find an environment where you won't be counting the minutes until the lectures end; on the contrary, after a 3-hour lecture, you might even be disappointed that it didn't last longer. You'll meet an excellent lecturer who will tirelessly answer your questions. I think I haven't experienced anything this pleasant for a long time."

And finally, Content Creator is not a Georgian word; instead, it can be beautifully expressed in our own language: “შექმნელი” (creator).

Therefore, this course is for everyone who is or aspires to be a creator. Whether you have your own brand, work with various businesses, or are interested in social media and see yourself in this field.

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