Commschool Starts Admissions for Crash Course

blog-detail-img

Commschool is launching new Crash Courses!

What is a Crash Course? Through Crash Courses, students are maximally boosted using an intensive learning method that is entirely practice-based.

Sense of Branding is the first Crash Course at Commschool, which will be led by strategic branding specialist Ucha Urushadze – a philosopher who creates brands. Since 2014, Ucha has been leading strategies at HOLMES&WATSON, and through him, numerous influential projects have been created, such as TBC Bank’s brand strategy and communication campaigns – “Hello” and “You”.

Within the program, Ucha will review the concept of branding in detail, explaining what it encompasses in content: “Branding is the process of discovering what humanity is,” says Ucha. For Ucha, a brand and its product can be viewed as a human face, whose attractiveness is, of course, maintained by constant care.”

During the Crash Course, Ucha will also talk about brand humanization: “A good brand is one that penetrates people’s inner world and understands their desires. At this time, we figure out how to give human characteristics to a reality that is not human, i.e., brand humanization, which is putting a soul into the product.” As Ucha says, during the Crash Course, he will consider the brand in 4 directions: “During these four days, I want us to go through the north, south, east, and west of the brand, like the 4 directions of the world.”

Accordingly, Ucha will be guided by a kind of principle of four: the course includes a total of four meetings, each meeting will be four hours long, and in these meetings, using Ucha’s approach, four directions of the brand will be discussed.

Thus, as a result of completing the Crash Course, students will look at professional standards in a new way and develop appropriate skills. After completing the program, participants will be able to understand brand parameters, strategies, and manipulate them. We’ll also add that in addition to Sense of Branding, Commschool is planning quite interesting Crash Courses in various directions in the future, so don’t miss out on the news!

 

Therefore, if you’re interested in Sense of Branding, want to boost yourself maximally in 2 weeks, and have some understanding of basic marketing issues, then you can register for the course right now and join us at Commschool!

Tell your Friends

You may interest

Intermediate
1400₾
Artificial Intelligence (AI) is actively transforming content creation and marketing processes. In today’s fast-changing digital environment, using AI has become not just beneficial, but essential. It significantly reduces the time spent on content creation, expands creative possibilities, and enables better personalization and optimization of content. AI tools simplify both the ideation and execution phases. During the course, participants will learn how to quickly and efficiently create photo and video content using various AI tools. Upon successful completion of the course, the student will receive a bilingual certificate.
10 Lectures
25 hours
Beginner
1400₾
Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies.In the world of digital communication, content is one of the most powerful tools a brand can have. It creates the first impression, shapes how users feel about a brand, and ultimately defines the outcome. Today, as social media platforms evolve daily and audiences expect more speed, creativity, and precision, content management has become critically important for businesses. Throughout the course, we’ll focus on the full cycle of content management: how an idea is born, how a brief is created, how this transforms into content, how it is distributed across channels (Facebook, Instagram, TikTok, YouTube, LinkedIn), and finally, how results are measured. Through practical workshops and real-life briefs, students will learn how to build campaigns that fit into a unified strategy and deliver measurable outcomes.
14 Lectures
42 hours
Beginner
1200₾
Advertising has a peculiar characteristic - we often try to avoid it, block it, or "skip" it. Yet, we might eagerly anticipate a new campaign from our favorite brand, enjoying Nike's commercials, McDonald's and Burger King's battles, or Coca-Cola's holiday caravans. When does advertising become entertaining rather than annoying? How do some brands achieve this? What's behind an effective advertising campaign? This course aims to answer these questions.We'll explore the fundamentals of advertising communication, key principles, and tools. You'll learn about the mechanics of creative agencies, their responsibilities, and how to maintain a harmonious relationship with clients. We'll analyze and discuss both global and Georgian case studies.Students will get an inside look at the advertising industry and develop managerial skills in campaign planning, creative evaluation, and working with creative teams.
11 Lectures
33 hours

ჯერ კიდევ არ იცი რომელი პროფესია შეგეფერება?

შეავსე ქვიზი და მიიღე პერსონალიზებული რეკომენდაციები კარიერულ გზასთან დაკავშირებით

დაწყება