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Commschool Starts Admissions for Crash Course

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Commschool is launching new Crash Courses!

What is a Crash Course? Through Crash Courses, students are maximally boosted using an intensive learning method that is entirely practice-based.

Sense of Branding is the first Crash Course at Commschool, which will be led by strategic branding specialist Ucha Urushadze – a philosopher who creates brands. Since 2014, Ucha has been leading strategies at HOLMES&WATSON, and through him, numerous influential projects have been created, such as TBC Bank’s brand strategy and communication campaigns – “Hello” and “You”.

Within the program, Ucha will review the concept of branding in detail, explaining what it encompasses in content: “Branding is the process of discovering what humanity is,” says Ucha. For Ucha, a brand and its product can be viewed as a human face, whose attractiveness is, of course, maintained by constant care.”

During the Crash Course, Ucha will also talk about brand humanization: “A good brand is one that penetrates people’s inner world and understands their desires. At this time, we figure out how to give human characteristics to a reality that is not human, i.e., brand humanization, which is putting a soul into the product.” As Ucha says, during the Crash Course, he will consider the brand in 4 directions: “During these four days, I want us to go through the north, south, east, and west of the brand, like the 4 directions of the world.”

Accordingly, Ucha will be guided by a kind of principle of four: the course includes a total of four meetings, each meeting will be four hours long, and in these meetings, using Ucha’s approach, four directions of the brand will be discussed.

Thus, as a result of completing the Crash Course, students will look at professional standards in a new way and develop appropriate skills. After completing the program, participants will be able to understand brand parameters, strategies, and manipulate them. We’ll also add that in addition to Sense of Branding, Commschool is planning quite interesting Crash Courses in various directions in the future, so don’t miss out on the news!

 

Therefore, if you’re interested in Sense of Branding, want to boost yourself maximally in 2 weeks, and have some understanding of basic marketing issues, then you can register for the course right now and join us at Commschool!

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