If you want to switch to the old version Click Here

Data-Driven Marketing Journey: How Sandro Acquired New Skills and Experience

blog-detail-img

 

In the modern world, the most valuable material for developing successful marketing campaigns is the data received from consumers themselves. Unlike traditional marketing, Data-Driven marketing is based on facts rather than assumptions. Analyzing consumer behavior helps marketers make informed decisions – they can correctly identify the target audience and develop appropriate strategies for them.

 

If you’re interested in how to make the best marketing decisions, read this blog. Sandro Babunashvili, a Data-Driven Marketing course graduate, will share his experience with you.

 

Sandro is the head of the digital marketing team at Tsur Group. His main activity is developing and implementing digital marketing strategies. Daily tasks and responsibilities include data analysis, content creation, social media management, SEO optimization, and increasing customer engagement to develop 7 brands within the holding.

"Recognizing and analyzing the value of data in the modern marketing field is an important aspect. It was precisely because of such aspects that I became interested in Data-Driven marketing."

 

He decided to take the course specifically to improve his data analysis and interpretation skills. According to Sandro, the learning process at Commschool was exceptionally interesting and informative. The lecturer’s sharing of personal experience and the latest trends proved to be a particularly valuable and unique experience.

Data-Driven Marketing - About the Course

 

As Sandro notes, the course exceeded his expectations. Within the program, he was able to enrich his theoretical knowledge and develop practical skills. During the course, he acquired skills in data analysis, marketing strategy development, and effective evaluation of results. He also further improved his communication, analytical thinking, and problem-solving skills.

Data-Driven Marketing

14 Lecture | 42 Hour | 7 Week
Learn More

"The most valuable part was the practical assignments related to data analysis, which strengthened my ability to draw important conclusions using real data."

 

After completing the Data-Driven Marketing course, you’ll be able to correctly analyze data and use it when developing marketing strategies. You’ll also acquire skills in budget optimization and more effective management of marketing processes. With the help of practical exercises, you’ll also improve soft skills, which are equally necessary for professional success in this field.

Final Project

 

The final project is one of the most interesting parts of Commschool’s courses. Within its framework, Sandro worked on Pea.nut Store. This company is his family’s startup, and its marketing and financial analytics side is entirely entrusted to Sandro. Pea.nut Store produces Georgian peanut and almond butter. In the process of developing this project, he had accumulated a large base of theoretical and statistical information, which he considered the most interesting material for building the final project. In the process of creating the presentation, the tools and practical knowledge he acquired and improved during the course were quite useful.

"As a result of the acquired knowledge, I will be able to use analytical tools even more effectively to produce targeted and profitable marketing campaigns."

Sandro is already successfully using the acquired knowledge and experience in several marketing campaigns. As a result, he further improved the quality of advertisements and, most importantly, took data processing to a completely new level.

For those interested in the Data-Driven approach and learning about it, Sandro advises you to always be curious and never stop learning. This direction constantly requires acquiring new skills and mastering technologies. For this, he shares Sandro’s recommendations:

Podcasts:

  • Marketing Over Coffee
  • The Data Skeptic Podcast

Blogs:

 

  • Neil Patel’s Blog
  • HubSpot Blog

So, if you want to learn more about the process of developing modern marketing strategies, this course is for you. Familiarize yourself with the program syllabus in detail and join us at Commschool!

Learn More
Tell your Friends
You may interest

Highlighted blogs

You may interest

Beginner
1200₾
Content Marketing
Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies.Content – /kənˈtɛnt/ – isn't a Georgian word, but it doesn't sound bad. Content is a big part of our daily lives; it can be understood, viewed, and perceived in various ways, which is why content is everything and content is everywhere. With properly planned content, many great goals can be achieved; the key is to hit the target.Content is what pleases the eye and doesn't lack for the ear. This course will be one big content experience, filled with practical work where we'll see, create, change, and then create again with our own hands, across different digital channels, using various means, resources, and ideas.
14 Lectures
42 hours
Beginner
1100₾
Creative Advertising
Advertising has a peculiar characteristic - we often try to avoid it, block it, or "skip" it. Yet, we might eagerly anticipate a new campaign from our favorite brand, enjoying Nike's commercials, McDonald's and Burger King's battles, or Coca-Cola's holiday caravans. When does advertising become entertaining rather than annoying? How do some brands achieve this? What's behind an effective advertising campaign? This course aims to answer these questions.We'll explore the fundamentals of advertising communication, key principles, and tools. You'll learn about the mechanics of creative agencies, their responsibilities, and how to maintain a harmonious relationship with clients. We'll analyze and discuss both global and Georgian case studies.Students will get an inside look at the advertising industry and develop managerial skills in campaign planning, creative evaluation, and working with creative teams.
11 Lectures
33 hours
Intermediate
1400₾
Data-Driven Marketing
In the digital space, every user behavior is data, and the ability to use it correctly is the main means of gaining an advantage over competitors, as it helps us make smart decisions based on facts rather than assumptions.Unlike traditional marketing approaches, data-driven marketing helps you better understand your customers, study their behaviors, communicate with them in a relevant way, determine where and how to "meet" them based on their needs, and measure the effectiveness of marketing activities.Throughout the course, we will go through data analytics, customer segmentation, attribution modeling, developing marketing action plans and budgets, evaluating strategies and tactics, and more in detail.
14 Lectures
42 hours

ჯერ კიდევ არ იცი რომელი პროფესია შეგეფერება?

შეავსე ქვიზი და მიიღე პერსონალიზებული რეკომენდაციები კარიერულ გზასთან დაკავშირებით

დაწყება