Apply now | 1400₾

Art Direction

  • 13 Lecture

  • 39 hours

  • 7 Weeks

Behind every visual solution - whether a poster, animation, logo, or something else - lies a strong concept and an experimental approach. This Art Direction course provides the opportunity to understand and navigate the path that leads to successful creative work.

Throughout the program, you will learn how to maintain individuality in a competitive environment, create strong concepts in the modern visual world, and enhance storytelling using key conceptual elements such as character, plot, tone, and visual style. You will explore visual problem-solving for clients and engage in the entire process of developing a creative campaign - from interpreting a brief to execution.

The course is highly practical, focusing on hands-on experience. You will work through the complete campaign creation process, giving you real-world experience in addressing industry challenges.

Outcome

Skills Acquired: Creativity, Conceptual Thinking

  • Develop concepts for various individual and commercial projects

  • Effectively execute visual ideas, from initial concept to final production

  • Use daily experiences to inspire yourself and create unique projects

  • Apply theoretical and practical knowledge to solve visual challenges

  • Conduct experiments and manage individual projects with a conceptual approach

  • Find inspiration, refine creative ideas, and effectively communicate them to clients/audiences

  • Strategically approach a client brief and plan projects both conceptually and visually

Apr 15 1400₾

Tue-Thu | 20:00-23:00

Apply now
Sep 16 1400₾

Tue-Thu | 20:00-23:00

Pre-enrollment
Split your payment
TBC installment
BOG installment

Who is this course for?

For creative individuals

If you are a creative person (graphic designer, photographer, etc.) interested in art direction and want to diversify the idea generation process and create conceptual projects.

For people interested in visual communication

For those for whom technical knowledge of tools is no longer enough and who wish to develop conceptual thinking. For those who want to look at everyday work processes in a new way and improve their skills in managing visual projects.

Program includes

Alumni Club

Upon successfully passing the final exam, graduates are automatically enrolled in the Alumni Club, gaining access to exclusive events, content, and offers from our partner companies.

Practical Projects

Practice-based learning that includes assignments, exercises, and an individual project.

Bilingual Certificate

Upon successfully completing the course, the student will receive a bilingual certificate.

Syllabus

The Role of Art Direction in the Industry
Responsibilities of an Art Director and Team Members
Effective Communication within Your Team
AI in Art Direction – AI as a Tool for Creative Development
The Essence and Importance of a Creative Brief
Methods for Analyzing and Understanding a Brief
How to Structure a Client Questionnaire
The Significance of Insights
Building Concepts and Ideas Based on Insights
Difference between an Idea and an Insight
Developing Ideas from Insights
Communicating Ideas Across Different Mediums
Online Workshop: Idea Generation

Pick your suitable time

Lecturers

Sali Nikolaishvili

Art Direction

Sali Nikolaishvili

Art Direction

Sali has 7+ years of experience in the creative industry. Over the years, she has collaborated with agencies such as JWT METRO, Holmes & Watson, and Windfors. She is also a member of the Niko Movement and Illustrator Club Georgia. As an experienced freelance illustrator and art director, Sali's portfolio includes a variety of projects, ranging from commercial illustrations (for clients like Bank of Georgia, TBC, TBC Insurance, Mastercard, Galleria Tbilisi, and the EU) to personal artistic projects.

Behance

FAQs for this course

A: No prior experience is required, but familiarity with design tools or creative processes can be beneficial.
A: The course includes lectures, workshops, individual assignments, and a final project. It combines theory with hands-on practice for a comprehensive learning experience.

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