Apply now | 1400₾

Art Direction

  • 13 Lecture

  • 39 hours

  • 7 Weeks

Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies.

Behind every visual solution - whether a poster, animation, logo, or something else - lies a strong concept and an experimental approach. This Art Direction course provides the opportunity to understand and navigate the path that leads to successful creative work.

Throughout the program, you will learn how to maintain individuality in a competitive environment, create strong concepts in the modern visual world, and enhance storytelling using key conceptual elements such as character, plot, tone, and visual style. You will explore visual problem-solving for clients and engage in the entire process of developing a creative campaign - from interpreting a brief to execution.

The course is highly practical, focusing on hands-on experience. You will work through the complete campaign creation process, giving you real-world experience in addressing industry challenges.

Outcome

Skills Acquired: Creativity, Conceptual Thinking

  • Develop concepts for various individual and commercial projects

  • Effectively execute visual ideas, from initial concept to final production

  • Use daily experiences to inspire yourself and create unique projects

  • Apply theoretical and practical knowledge to solve visual challenges

  • Conduct experiments and manage individual projects with a conceptual approach

  • Find inspiration, refine creative ideas, and effectively communicate them to clients/audiences

  • Strategically approach a client brief and plan projects both conceptually and visually

Apr 24 1400₾

Tue-Thu | 20:00-23:00

Apply now
Sep 16 1400₾

Tue-Thu | 20:00-23:00

Pre-enrollment
Split your payment
TBC installment
BOG installment

Who is this course for?

For creative individuals

If you are a creative person (graphic designer, photographer, etc.) interested in art direction and want to diversify the idea generation process and create conceptual projects.

For people interested in visual communication

For those for whom technical knowledge of tools is no longer enough and who wish to develop conceptual thinking. For those who want to look at everyday work processes in a new way and improve their skills in managing visual projects.

Program includes

Alumni Club

Upon successfully passing the final exam, graduates are automatically enrolled in the Alumni Club, gaining access to exclusive events, content, and offers from our partner companies.

Practical Projects

Practice-based learning that includes assignments, exercises, and an individual project.

Bilingual Certificate

Upon successfully completing the course, the student will receive a bilingual certificate.

Syllabus

The Role of Art Direction in the Industry
Responsibilities of an Art Director and Team Members
Effective Communication within Your Team
AI in Art Direction – AI as a Tool for Creative Development
The Essence and Importance of a Creative Brief
Methods for Analyzing and Understanding a Brief
How to Structure a Client Questionnaire
The Significance of Insights
Building Concepts and Ideas Based on Insights
Difference between an Idea and an Insight
Developing Ideas from Insights
Communicating Ideas Across Different Mediums
Online Workshop: Idea Generation

Pick your suitable time

Lecturers

Sali Nikolaishvili

Art Direction

Sali Nikolaishvili

Art Direction

Sali has 7+ years of experience in the creative industry. Over the years, she has collaborated with agencies such as JWT METRO, Holmes & Watson, and Windfors. She is also a member of the Niko Movement and Illustrator Club Georgia. As an experienced freelance illustrator and art director, Sali's portfolio includes a variety of projects, ranging from commercial illustrations (for clients like Bank of Georgia, TBC, TBC Insurance, Mastercard, Galleria Tbilisi, and the EU) to personal artistic projects.

Behance

FAQs for this course

A: No prior experience is required, but familiarity with design tools or creative processes can be beneficial.
A: The course includes lectures, workshops, individual assignments, and a final project. It combines theory with hands-on practice for a comprehensive learning experience.

Your search Digital Designer did not match any documents

Unable to locate relevant information?

Get Free consultation

You may interest

Intermediate
1100₾
AI in Visual Communications
The course includes Practice-based learning, which includes assignments/exercises and an individual project. During the program, you will receive advice and consultations on career planning. Upon successful completion, you will have career support from Commschool's partner companies, which includes exclusive job offers and internships. Upon successful completion of the course, the student will receive a bilingual certificate.
8 Lectures
24 hours hours
Intermediate
1400₾
Art Direction
Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies. Behind every visual solution - whether a poster, animation, logo, or something else - lies a strong concept and an experimental approach. This Art Direction course provides the opportunity to understand and navigate the path that leads to successful creative work. Throughout the program, you will learn how to maintain individuality in a competitive environment, create strong concepts in the modern visual world, and enhance storytelling using key conceptual elements such as character, plot, tone, and visual style. You will explore visual problem-solving for clients and engage in the entire process of developing a creative campaign - from interpreting a brief to execution. The course is highly practical, focusing on hands-on experience. You will work through the complete campaign creation process, giving you real-world experience in addressing industry challenges.
13 Lectures
39 hours
Beginner
1250₾
Graphic Design
Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies. The program is entirely based on practice-oriented learning, during which students will have the opportunity to familiarize themselves with the process of working on various types of projects, the correct principles of creating visuals, and design directions. They will learn from scratch the essential technical aspects of graphic editors necessary for working in different directions. By gaining technical knowledge of Adobe Photoshop and Adobe Illustrator, they will learn to create visuals for various media channels, correctly analyze briefs, create mood boards, and plan design projects. Throughout the program, after each lecture, students will independently complete corresponding practical exercises. They will also receive advice/consultations on career development. At the end of the course, they will create an individual project that will tie together the portfolio created during the course.
15 Lectures
42 hours
Intermediate
1300₾
Motion Design
Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies.Motion Design is one of the most in-demand and popular professions in the world, actively used in commercials, music videos, TV shows, promotional videos, feature films, and documentaries. It's also widely used in social networks (digital banners, posts, stories, etc.). Throughout the course, the main focus will be not only on gaining technical knowledge of After Effects but also on the principles, methods, and tools of animation actively used by professionals in this field to create projects of varying complexity.The program is entirely based on practical work, during which students will be able to create different types of animations based on real projects and briefs. Most importantly, they will receive constructive criticism and advice for improvement.
15 Lectures
45 hours
Advance
1500₾
Sense of Illustration
In the field of design, talent and creative skills are no longer enough to start or develop a freelance career. The real challenges begin when you seem to have all the necessary technical skills, but don't know how to create a budget and timeline, build a portfolio, have an individual niche, and most importantly, position yourself correctly in the market. Competition is very high, and working independently is even more difficult. In these conditions, information about illustrator compensation is quite vague. The Sense of (Freelance) Illustration crash course is a guide to overcoming these challenges, based on Anano's personal experience gained over the years. During the course, participants will go through the full cycle of creating an illustration - including finding inspiration, analyzing briefs, drawing and refining sketches. Most importantly, they will be able to work on projects/exercises based on the brief, which will help them overcome the fear of a blank page when put into practice. The course will be led by freelance illustrator Anano Miminoshvili. Her portfolio includes up to 200 freelance projects and clients such as The New York Times, Chanel, BAFTA, FILA, Adobe, Meta, Airbnb, The Washington Post, The New Yorker, The Hollywood Reporter, and many others. The meetings will be hosted at Stamba Hotel.
4 Lectures
20 hours
Beginner
1400₾
UI Design
In the era of active digitalization of design, there is a growing and urgent need to create products, systems, and services that simplify human interaction with computers. Interface design, as a discipline, studies human behavior and universal visualization methods to develop interaction practices that better fit the user's intuition, principles, needs, and decisions. Within the course, we will fully discuss and go through all the stages and methods that the interface designer's duties and job specifics entail: from analyzing the brief and concept, to developing complex Wireframes, design systems, flows, structures, testing, and presenting the prototype. The teaching method is mainly based on practice, which includes assignments received during the lecture course, independently performed exercises, and an individual project.
14 Lectures
42 hours
Intermediate
1700₾
UX Research & Design
As digital products have replaced many daily tasks, there's a need for these products to be maximally adapted to human requirements and capabilities. The experience gained from products (UX) is one of the decisive factors for success. Consequently, it's important to have competent personnel in this field.The course is based on Human-Centered Design (HCD), specifically the Design Thinking process (framework), and provides knowledge on all methods used in creating digital products.
21 Lectures
63 hours