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Art Direction

  • 4.5 Rate

  • 14 Lecture

  • 42 hours

  • 7 Weeks

Behind any visual solution—be it a poster, animation, logo, or something else—lies a strong concept and experimental approach. This Art Direction course offers you the opportunity to see and follow the same path that underpins successful works.


Throughout the program, you will learn to maintain individuality in a competitive environment, create strong concepts in the modern visual world, and enhance storytelling through concept elements such as character, plot, tone, and visual aspects. You will study visual solutions to client problems and be involved in the entire process of creating a creative campaign – from the creative solution based on the brief to its execution

The course is focused on practical experience, guiding you through the complete process of creating a campaign. This hands-on approach will give you the skills to tackle industry challenges effectively.

Outcome

Skills Acquired: Creativity, Conceptual art

  • Create concepts for various individual and commercial projects.

  • Execute visual ideas effectively, from the initial concept to final execution.

  • Use your everyday experiences to inspire yourself and create unique projects.

  • Apply both theoretical and practical knowledge to solve visual challenges.

  • Conduct experiments and manage individual projects with a conceptual approach.

  • Gain inspiration, develop creative ideas, and present them to clients/customers.

  • Approach the client's brief strategically and plan the project both conceptually and visually.

Jan 28 1300₾

Tue-Thur 20:00-23:00

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TBC installment
BOG installment

Who is this course for?

For creative individuals

If you are a creative person (graphic designer, photographer, etc.) interested in art direction and want to diversify the idea generation process and create conceptual projects.

For people interested in visual communication

For those for whom technical knowledge of tools is no longer enough and who wish to develop conceptual thinking. For those who want to look at everyday work processes in a new way and improve their skills in managing visual projects.

Program includes

Alumni Club

Upon successfully passing the final exam, graduates are automatically enrolled in the Alumni Club, gaining access to exclusive events, content, and offers from our partner companies.

Practical Projects

Practice-based learning that includes assignments, exercises, and an individual project.

Bilingual Certificate

Upon successfully completing the course, the student will receive a bilingual certificate.

Syllabus

The Role of Art Direction in the Industry
Responsibilities of an Art Director and Team Members
Effective Communication with Your Team
Assignment
The Essence and Importance of a Creative Brief
Methods for Analyzing a Brief გაცნობის მეთოდები
Crafting a Questionnaire for Clients
The Significance of Insights
Building Concepts and Ideas Based on Insights
Assignment
The Difference Between an Idea and an Insight
Developing Ideas from Insights
Communicating Ideas Across Different Mediums
Workshop: Idea Generation
Assignment: Creatively Photographing Everyday Objects: ყოველდღიური საგნების კრეატიული გადაღება
Finding References and Presenting Them Effectively
Creating Moodboards შექმნა
Strategies for Client Communication ურთიერთობის სტრატეგიები

Pick your suitable time

Lecturers

Sali Nikolaishvili

Art Direction

Sali Nikolaishvili

Art Direction

With 7+ years of experience in the advertising industry, Sali Nikolaishvili currently holds the position of Senior Art Director at JWT METRO, where her years of expertise are evident in every project she undertakes. Over the years, Sali has worked with agencies such as Holmes & Watson and Windfors. Additionally, she is an experienced freelance illustrator and art director. Her portfolio encompasses diverse projects, ranging from commercial illustrations - including projects for TBC, TBC Insurance, GPS, PSP, MC, Galleria Tbilisi, EU, and BOG - to personal artistic works. Her portfolio includes both numerous commercial and personal projects. Sali is a member of Illustrator Club Georgia and Movement Niko.

Behance

FAQs for this course

A: No prior experience is required, but familiarity with design tools or creative processes can be beneficial.
A: The course includes lectures, workshops, individual assignments, and a final project. It combines theory with hands-on practice for a comprehensive learning experience.

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