Marketer's Toolkit 2025

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Methodology

The creation of the marketer's guide was followed by the search for real insights and asking key questions: What challenges is the industry facing, what is the current situation, and what can we expect in the local market? To explore these topics, we interviewed marketers from 59 companies across the following industries: insurance, banking and financial institutions, gambling, food services, alcohol, e-commerce, oil, real estate development, and automotive trade.

Toolkit Chapters

Marketing technologies make marketing activities more efficient and measurable. As a result, its impact on business is even more tangible.
Gaining or maintaining customer trust and loyalty is becoming nearly impossible through traditional methods. Brands must search for new ways to reach the hearts of customers.
Social media platforms remain the most effective channels for communication with the audience. As a result, content-driven marketing continues to evolve and acquire new forms.
For Georgian businesses, the value of product marketing is becoming clearer, both for increasing sales and for the product creation and development processes.
When planning the budget, new priorities emerge: continuous market and performance analysis, testing, and the ability to adapt quickly.

Partners

We thank the companies and marketers who participated in creating this guide by sharing their insights on challenges, plans, and industry perspectives. Some contributors are listed here, while others preferred anonymity. We acknowledge research organization ANOVA for their partnership in developing this marketing guide. The collective input from all participants has been crucial in producing this industry resource.

Marketer's Toolkit 2025

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