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Advance
1500₾
The marketing field is often perceived as a simple, "romantic" and fun work environment. In reality, for a marketing manager to make the work process simple and diverse, quite a few systematic and sequential steps need to be taken. This course addresses these steps.The program is designed for marketers who want to delve into strategic marketing and leadership in marketing. The course is built on practical experience and real insights - things you can't read anywhere unless you experience them in practice - real processes, receiving and overcoming current challenges.In interactive sessions, students will have the opportunity to look at the company's business processes from a different prism, receive inspiration and motivation to make their daily work experience interesting. They will be able to reflect on how they can apply the knowledge and skills gained in a real work environment based on practical examples.
14 Lectures
28 hours

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