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Data-Driven Marketing Journey: How Sandro Acquired New Skills and Experience

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In the modern world, the most valuable material for developing successful marketing campaigns is the data received from consumers themselves. Unlike traditional marketing, Data-Driven marketing is based on facts rather than assumptions. Analyzing consumer behavior helps marketers make informed decisions – they can correctly identify the target audience and develop appropriate strategies for them.

 

If you’re interested in how to make the best marketing decisions, read this blog. Sandro Babunashvili, a Data-Driven Marketing course graduate, will share his experience with you.

 

Sandro is the head of the digital marketing team at Tsur Group. His main activity is developing and implementing digital marketing strategies. Daily tasks and responsibilities include data analysis, content creation, social media management, SEO optimization, and increasing customer engagement to develop 7 brands within the holding.

"Recognizing and analyzing the value of data in the modern marketing field is an important aspect. It was precisely because of such aspects that I became interested in Data-Driven marketing."

 

He decided to take the course specifically to improve his data analysis and interpretation skills. According to Sandro, the learning process at Commschool was exceptionally interesting and informative. The lecturer’s sharing of personal experience and the latest trends proved to be a particularly valuable and unique experience.

Data-Driven Marketing - About the Course

 

As Sandro notes, the course exceeded his expectations. Within the program, he was able to enrich his theoretical knowledge and develop practical skills. During the course, he acquired skills in data analysis, marketing strategy development, and effective evaluation of results. He also further improved his communication, analytical thinking, and problem-solving skills.

Data-Driven Marketing

14 Lecture | 42 Hour | 7 Week
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"The most valuable part was the practical assignments related to data analysis, which strengthened my ability to draw important conclusions using real data."

 

After completing the Data-Driven Marketing course, you’ll be able to correctly analyze data and use it when developing marketing strategies. You’ll also acquire skills in budget optimization and more effective management of marketing processes. With the help of practical exercises, you’ll also improve soft skills, which are equally necessary for professional success in this field.

Final Project

 

The final project is one of the most interesting parts of Commschool’s courses. Within its framework, Sandro worked on Pea.nut Store. This company is his family’s startup, and its marketing and financial analytics side is entirely entrusted to Sandro. Pea.nut Store produces Georgian peanut and almond butter. In the process of developing this project, he had accumulated a large base of theoretical and statistical information, which he considered the most interesting material for building the final project. In the process of creating the presentation, the tools and practical knowledge he acquired and improved during the course were quite useful.

"As a result of the acquired knowledge, I will be able to use analytical tools even more effectively to produce targeted and profitable marketing campaigns."

Sandro is already successfully using the acquired knowledge and experience in several marketing campaigns. As a result, he further improved the quality of advertisements and, most importantly, took data processing to a completely new level.

For those interested in the Data-Driven approach and learning about it, Sandro advises you to always be curious and never stop learning. This direction constantly requires acquiring new skills and mastering technologies. For this, he shares Sandro’s recommendations:

Podcasts:

  • Marketing Over Coffee
  • The Data Skeptic Podcast

Blogs:

 

  • Neil Patel’s Blog
  • HubSpot Blog

So, if you want to learn more about the process of developing modern marketing strategies, this course is for you. Familiarize yourself with the program syllabus in detail and join us at Commschool!

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