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Content Marketing

  • 5.0 Rate

  • 14 Lecture

  • 42 hours

  • 7 Weeks

Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies.

Content – /kənˈtɛnt/ – isn't a Georgian word, but it doesn't sound bad. Content is a big part of our daily lives; it can be understood, viewed, and perceived in various ways, which is why content is everything and content is everywhere. With properly planned content, many great goals can be achieved; the key is to hit the target.

Content is what pleases the eye and doesn't lack for the ear. This course will be one big content experience, filled with practical work where we'll see, create, change, and then create again with our own hands, across different digital channels, using various means, resources, and ideas.

Outcome

Skills Acquired: Content campaign planning, photo and video shooting

  • Plan and execute a content campaign independently

  • Break down a content campaign across different media channels

  • Independently create blog, photo, and video material for a brand

  • Determine what type of content is needed and when

  • Plan a photoshoot independently

  • Conceptualize what a brand needs

  • Define how to interact with your audience

  • Work efficiently and quickly

Oct 23 1300₾

Wed 20:00-23:00, Sat 12:00-15:00

Jan 20 1300₾

Mon - Thu, 20:00-23:00

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BOG installment

Who is this course for?

Business Owners

For small and medium business representatives who work on optimizing their own websites themselves.

Digital Marketers

For beginner and experienced digital marketers who want to deepen their knowledge in this direction.

Program includes

Alumni Club

After successfully completing the final exam, graduates will be automatically enrolled in the Alumni Club. This membership grants them access to exclusive events, content, and special offers from our partner companies. Special offers also apply to the Content Marketing course, which include guaranteed internships and interviews.

Work Based Learning

The course includes practice-based learning, including assignments/exercises and individual projects.

Bilingual Certification

Upon successful completion of the course, students will receive a bilingual certificate.

Graduate feedback

5.0 Rate

Syllabus

What is content
Content distribution across various digital channels
Trends in content
Content around us
Assignment
Types of content on Facebook
Tools you can use on Facebook
How to plan communication and create original content
What different brands do on Facebook
Assignment
Types of content on Instagram
Instagram tips, tricks, hacks
How to create Instagram content effectively, with your own hands
Visual trends on Instagram
Assignment
What we know about TikTok
Types of content on TikTok
How to create TikTok content
Assignment
Content photographers
How to plan a photo shoot
How to organize visual material and create a desired feed
Assignment

Pick your suitable time

Lecturers

Liana Metreveli

Content Management

Liana Metreveli

Content Management

Liana is a co-founder of Eserti Content Studio. She has been working in the content field for 8 years, during which time she has held various positions, including head of the social media team at Bank of Georgia, and before that, content director at the digital transformation agency Redberry. In terms of content campaign planning and creation, Liana has worked with many different brands, including Galleria Tbilisi, Veli Store, TBC Bank, Kampa, GWP, Avon, Lavazza, Alcorium, Eqimo, Likani, Scarpiera, Miniso, Ice, Kayak, and many others.

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FAQs for this course

A: Imagine being able to work from home, manage brands' social media, and create content that will interest thousands of people. The Content Management course will teach you these skills and give you the opportunity to get a high-paying position or become a successful freelancer. Today, when every business is trying to establish itself in the online space, the Content Manager profession is one of the most in-demand and promising careers.
A: You can start a career in any field that interests you - be it fashion, sports, technology, or entertainment. After completing our course, you'll know how to create engaging content, manage social media channels, and run successful marketing campaigns. Plus, we offer our top-performing students a guaranteed one-month internship at our partner companies, which often leads to full-time employment opportunities.

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Relevant Resources

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