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Digital Advertising

  • 5.0 Rate

  • 14 Lecture

  • 42 hours

  • 7 Weeks

Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies.

Digital channels allow us to be maximally interesting, timely, and useful to the target audience at the right time and place, as creativity cannot be complete if it is placed incorrectly.

In the era of digital migration, the main advantage of advertising is its measurability - it is possible to evaluate each marketing initiative and translate it into business results, refining strategy and tactics based on numbers.

Within the program, you will discuss how digital advertising should become an integral part of a brand's integrated marketing communications. You will acquire the basis of theoretical and practical knowledge needed for effective advertising planning, launch, monitoring, analytics, and optimization.

Outcome

Skills Acquired: Meta ads, Linkedin ads, Google ads, Google analytics, Looker Studio.

  • Develop an advertising strategy

  • Effectively define target audiences

  • Budget and optimally use limited resources

  • Advertise on the largest platforms: Facebook, LinkedIn, Google

  • Independently implement and use advertising tools

  • Measure effectiveness and optimize

  • Properly monitor and report launched advertising campaigns (tracking & reporting VIA Looker Studio)

Oct 07 1400₾

Mon-Wed 19:30-22:30

Feb 18 1400₾

Tue-Thu 19:30-22:30

Apply now
Split your payment
TBC installment
BOG installment

Who is this course for?

Creators

For those who want to work on advertising other people's brands.

Startups

For those who have their own brand, are startup founders or small entrepreneurs, and want to do advertising independently.

Marketers

For marketers and individuals interested in social media who want to acquire additional skills.

Program includes

Alumni Club

After successfully completing the final exam, graduates will be automatically enrolled in the Alumni Club. This membership grants them access to exclusive events, content, and special offers from our partner companies. Special offers also apply to the Digital Advertising course, which include guaranteed internships and interviews.

Work Based Learning

The course includes practice-based learning, including assignments/exercises and individual projects.

Bilingual Certification

Upon successful completion of the course, students will receive a bilingual certificate.

Graduate feedback

5.0 Rate

Syllabus

Fundamentals of digital advertising
User Journeys
Key Digital Marketing Terms
ROIs
Quantitative and qualitative metrics
How advertising works
Key performance indicators
Growth & Advertising funnels
BID strategies
Determining advertising campaign budget
Business Manager
Creating & demonstrating Ads Manager
How to select and define target audience
Overview of tools
Brand awareness
Reach
Traffic
Engagement
App installs
Video Views

Pick your suitable time

Lecturers

Tatiana Basheleishvili

Digital Advertising

Tatiana Basheleishvili

Digital Advertising

Tatiana has 5 years of experience in digital marketing, during which she has worked with more than 50 brands across various business sectors: HoReCa, real estate, FMCG, fashion, and others. She has collaborated with Georgian startups (Carfest, Lunchoba...) and international companies (Zara, Massimo Dutti, Sheraton, Lavazza, Lenovo, Oppa, Namai Vake, Galleria Tbilisi, Avon...), as well as on award-winning creative campaigns (Wolt, KFC, Miniso, Georgian Post...). Tatiana held the position of Digital Media Planner at Redberry and also led the Growth Marketing department. Currently, she is the CEO of HURO, an architectural experience provider company that she founded.

Linkedin

FAQs for this course

A: Want to learn how to work with Facebook Ads, Instagram, and Google Ads at a professional level? In our course, you'll master all the practical skills needed to create successful advertising campaigns. You'll learn audience segmentation, proper budget allocation, and campaign optimization. We also offer guaranteed internships to our top students.
A: Within the first weeks of completing the course, you'll be able to independently manage advertising campaigns. Our practical teaching method allows you to quickly master all the necessary tools and start managing real projects. This profession is particularly attractive because you can work both from an office and remotely, from anywhere.

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