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5 Reasons Why You Should Learn Digital Advertising

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What would you say if you could run social media ads independently? Maybe you’re already working in marketing and now want to develop in the direction of digital marketing? Perhaps you manage your own business and it’s important for you to deliver relevant advertising to the right audience – if you’re interested in digital marketing, in this blog you might find the reasons why learning it could be valuable for you.

  1. It’s in demand

In 2021, demand for professionals in Social Media Advertising increased by 45.6%, while in the Marketing Hiring Trends study, companies announced the largest growth in marketing staff – 45% – in digital advertising. It’s also a fact that within LinkedIn alone, there are 860K+ open vacancies for digital marketers, and as a result, the position is among the TOP 10 most in-demand professions according to LinkedIn.

  1. It’s well-paid

Good remuneration is probably one of the attractive aspects of digital advertising: in Georgia, the average monthly salary for a digital marketer position is 2000 GEL; and if you use freelance platforms, you can increase your income even more; for example, on Upwork, the average hourly rate for a digital marketer ranges between $15-$45.

  1. It’s growing

According to cmosurvey.org, since 2012, the budget allocated to digital advertising has an average annual growth of 10%-15%. Moreover, according to eMarketer’s research, companies spend an average of 62.3% of their advertising budget on digital marketing throughout 2021.

  1. It’s important for brands

According to Our World in Data, 76% of small businesses use digital advertising. Digital marketing is indeed a good tool for both raising brand awareness and reaching the target audience, as well as for real assessment of the chosen strategy. Therefore, if it’s about your business, digital marketing will help you communicate with your audience and analyze performance in real-time.

  1. It’s accessible

"At COMMSCHOOL, I returned from each lecture with new ideas and opportunities. Since this field is very dynamic, this is a place where you'll constantly receive updated information" - Veriko Bazali (Founder of Hippo Velo)

"The course gave me exactly the knowledge and skills that I'll use in practical work. The type of teaching is tailored to today's job market and is focused on the student's career readiness and development" - Luka Razmadze (Freelance Digital Marketer)

"Throughout the course, the most valuable aspect for me was the practical presentation of theoretical information. The lecturer demonstrated the practical application of each new topic, which helped me thoroughly understand these issues" - Ketevan Bukhaidze (Digital Marketer at Digital Genetics)

Overall, whatever your reason for wanting to learn digital marketing, one thing remains constant: you don’t need any prior knowledge or qualifications to learn it. All you need is the desire and a good source of knowledge. In this regard, Commschool’s Digital Advertising course might be interesting for you.

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